Brand Designer

Canals; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Canals in New York, New York is seeking a Brand Designer to own the visual expression of our brand across every channel. You will design for various formats, ensure quality and consistency, and manage external creative partners.

The ideal candidate has over 5 years of brand design experience, a strong portfolio, and the ability to manage multiple projects in a fast-paced environment. Join us to create impactful software solutions for wholesale distributors.

Qualifications

• 5+ years of brand design experience at a B2B SaaS company or agency serving B2B SaaS clients.
• Proven ability to art-direct external agencies, photographers and creative partners.
• Experience building brand guidelines and design systems.

Responsibilities

• Own and evolve the Canals brand, expanding and refining our visual identity.
• Design across a wide range of channels and formats.
• Develop and maintain brand guidelines and asset libraries.

Skills

Brand design experience

Visual identity management

Proficiency in Figma

Collaboration skills

Adobe Creative Suite

Job description

About Canals

Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI.

Our customers are the companies responsible for moving the materials that power the real economy; electrical supplies, plumbing products, roofing materials, HVAC equipment, and more. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows.

We're a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. We care deeply about building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers.

The Opportunity

You’ll be the first Brand Designer at Canals, owning the visual expression of our brand across every channel and touchpoint. We have a defined brand identity that’s ready to be expanded, refined, and brought to life consistently – from our website and digital campaigns to trade show booths, event signage, and branded merchandise.

In this role, you’ll be the steward of how Canals looks and feels to the world. You’ll work closely with stakeholders across the company, including Marketing, Product, and Sales, to ensure our brand shows up with quality and consistency.

What You’ll Do

• Own and evolve the Canals brand, expanding and refining our visual identity as the company grows
• Design across a wide range of channels and formats: website, digital ads, email, social, sales collateral, trade show booths, event signage, branded merchandise, and more
• Art direct and manage external creative partners and agencies
• Develop and maintain brand guidelines, templates, and asset libraries that enable the broader team to work on‑brand without you in the room
• Build self‑serve design systems and templates that empower non‑designers to work on‑brand independently
• Transform product screenshots and UI into polished, story‑driven marketing visuals
• Serve as the brand resource for the product design team
• Manage multiple projects and deadlines across a fast‑moving marketing org

What We’re Looking For

• 5+ years of brand design experience at a B2B SaaS company or agency serving B2B SaaS clients
• An eye for product marketing visuals
• A portfolio that demonstrates range across digital and physical, campaigns and systems
• Experience owning and evolving a visual identity, not just executing within one
• Proven ability to art‑direct external agencies, photographers, and creative partners
• Experience building brand guidelines, design systems, and self‑serve asset libraries
• Proficiency in Figma and the Adobe Creative Suite
• Excellent collaboration skills; you work well with marketers, PMs, and non‑designers and can translate feedback into great work
• Self‑motivated and proactive; someone who gets things done without hand‑holding
• Comfortable juggling multiple projects and shifting timelines
• Experience in a startup or fast‑paced environment is a plus

Why Join Canals

• We’re building software that solves real problems for an industry that keeps the world running. Our customers rely on our platform every day to operate their businesses.
• We’ve found strong product‑market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company.
• We believe great people build great companies. That’s why we invest heavily in hiring, development, and creating an environment where talented individuals can do the best work of their careers.
• You’ll work alongside ambitious, thoughtful teammates who care deeply about what they do, challenge each other directly, and have a lot of fun along the way.
• We value ownership, transparency, and continuous improvement. Good ideas can come from anywhere, and people are trusted to make things happen.
• We’re remote‑first, flexible, and distributed across North and South America, bringing together talented people from a wide range of backgrounds and experiences.
• Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.