Brand Design Lead — AI-Driven Visual Strategy

Seyfarth Shaw LLP; Chicago (IL); On-site; USD 129,000 - 143,000; Full time

Benefits offered by this job

401(k)

Medical insurance

Dental insurance

Vision insurance

Paid time off

Job summary

Seyfarth Shaw LLP in Chicago seeks a Senior Brand Manager to lead the firm's design function and evolve its visual brand across web, print, and campaigns. You will set standards, create design systems, and guide a high-performing team toward strategic, measurable outcomes.

The role requires strong hands-on design skills, leadership, and a track record of modernizing processes with digital tools, including AI-enabled workflows, while collaborating with marketing and leadership.

Qualifications

• Bachelor's degree or equivalent experience required; degree in Graphic Design, Visual Communications, Brand Design, Marketing, or related field preferred.
• 8+ years in brand management, graphic design, creative services, or a related field
• 3+ years providing creative direction or team leadership to designers, contractors, or vendors
• Demonstrated experience across print, digital, presentation, campaign, and brand applications
• Proven ability to lead projects from concept through delivery, including stakeholder intake, design development, review, and production
• Experience leading or transforming a design, creative services, or brand function
• Background in a law firm, professional services firm, agency, or complex matrixed environment
• Experience developing brand guidelines, design systems, template libraries, or creative workflow processes
• Familiarity with project management, DAM, proofing, or creative operations platforms
• Experience with executive communications, client pitches, thought leadership, and integrated marketing programs

Responsibilities

• Lead the strategic direction and day-to-day operations of the firm's design function
• Evolve the firm's visual brand expression while maintaining consistency, professionalism, and credibility
• Develop and maintain brand standards, design systems, templates, asset libraries, and creative guidelines
• Provide creative direction and quality control across print, digital, web, social, presentations, events, proposals, and firmwide campaigns
• Design and produce high-impact visual assets including collateral, reports, infographics, digital ads, and event materials
• Lead modernization of firm templates (PowerPoint, Word, email, digital graphics)
• Partner with marketing, BD, communications, events, practice groups, attorneys, and leadership to translate business objectives into visual solutions
• Apply a digital-first mindset, ensuring materials are optimized for the channels where they will be used
• Identify opportunities to improve design workflows, intake processes, file management, and production standards
• Evaluate and introduce new tools and technologies, including AI-enabled and automation-supported workflows
• Lead, coach, and develop design team members; foster a collaborative, service-oriented culture
• Oversee external vendors, freelancers, and production partners for quality, brand alignment, and timely delivery
• Support high-priority firm initiatives including campaigns, events, sponsorships, recruiting, DEI, and pro bono
• Establish and monitor quality standards for accuracy, consistency, accessibility, and production readiness
• Stay current on design trends, digital engagement, AI tools, and professional services marketing best practices
• Manage multiple projects, priorities, and deadlines in a fast-paced environment
• Perform other duties as assigned

Skills

Brand management

Creative direction

Leadership

Design systems

Templates & libraries

PowerPoint & presentation design

Digital branding

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

DAM

Proofing tools

Creative operations platforms

Job description

Seyfarth Shaw LLP in Chicago seeks a Senior Brand Manager to lead the firm's design function and evolve its visual brand across web, print, and campaigns. You will set standards, create design systems, and guide a high-performing team toward strategic, measurable outcomes.

The role requires strong hands-on design skills, leadership, and a track record of modernizing processes with digital tools, including AI-enabled workflows, while collaborating with marketing and leadership.