Brand Design Lead

Identified Talent Solutions; San Diego (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a visionary Brand Design Lead/Art Director to elevate the creative presence of food & beverage brands. This role involves overseeing design across print and digital platforms, maintaining brand consistency, and managing creative projects. The ideal candidate will have extensive design expertise, strong communication skills, and a talent for brand strategy.

Qualifications

• 5+ years of experience as an Art Director, ideally with an advertising agency background.
• Strong portfolio showcasing diverse print and digital projects.
• Proven experience in directing photo and video shoots.

Responsibilities

• Lead design and execution of print materials and oversee digital content.
• Develop and implement brand strategy to ensure consistency.
• Manage external vendors to deliver high-quality creative assets.

Skills

Design Expertise

Brand Strategy

Communication

Project Management

Visual Storytelling

Tools

Adobe Creative Suite

Job description

Overview:

We are seeking a talented and visionary Brand Design Lead/Art Director with an advertising background to elevate the creative presence of multiple food & beverage brands. This role will oversee the creative process across print and digital platforms, ensuring a cohesive and engaging brand experience across all locations. The ideal candidate will have strong design expertise, excellent communication skills, and experience in brand strategy, ensuring consistency across a range of projects.

Key Responsibilities:

• Lead the design and execution of print materials, including monthly menus, flyers, packaging, and in-store branding, ensuring consistency across all locations.
• Oversee digital content, such as website updates, email marketing campaigns, and social media visuals, to maintain a cohesive brand experience.
• Direct and manage photo and video shoots, ensuring that all visual storytelling aligns with the brand’s identity.
• Develop and implement a brand strategy that ensures consistency across all creative assets and marketing efforts.
• Handle content management systems and make minor design adjustments, such as color changes, to ensure consistency across digital channels.
• Communicate effectively with internal teams to ensure timely project updates and brand consistency.
• Manage external vendors and agencies, ensuring the quality and timely delivery of creative assets.
• Oversee branding efforts for multiple properties, maintaining a cohesive look and feel across all platforms and channels.

Qualifications:

• 5+ years of experience as an Art Director, ideally with an advertising agency background.
• A strong portfolio showcasing diverse print and digital projects, particularly within the restaurant, hospitality, or lifestyle industries.
• Proven experience in directing photo and video shoots and working with content management systems.
• Expertise in brand strategy with a demonstrated ability to maintain consistency across visual touchpoints.
• Experience managing multiple brands and collaborating with various teams to ensure cohesive branding.
• Strong grasp of typography, layout, and color theory, with the ability to uphold brand integrity across different media.
• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Excellent project management skills, capable of handling multiple projects in a fast-paced environment.

Bonus:

• Experience working with food, beverage, or hospitality brands.

• Knowledge of motion graphics (e.g., animated GIFs, simple animations).

• Passion for creating memorable and engaging brand experiences.