Brand Creative Lead - Campaigns & Platforms

Engine; United States; Hybrid; USD 173,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Equity options

Bonuses

Job summary

Engine is seeking a Principal Creative to join our Brand team. This role goes beyond directing campaigns and focuses on activating the Engine brand across high-impact moments and building creative platforms.

You’ll lead integrated brand campaigns, digital experiences, growth campaigns, social content, and more, defining big ideas and driving delivery with creative rigor and strategic clarity.

Qualifications

• 12+ years of experience in creative direction or integrated marketing, with a portfolio showing strong conceptual thinking across brand campaigns, digital experiences, and growth creative.
• Proven track record of developing brand and campaign platforms from brief through launch with high creative standards.
• Strong project leadership, organized, decisive, and able to push complex creative initiatives forward.
• Deep collaboration with strategists, designers, copywriters, and producers to achieve top work.
• Comfortable leading large-scale campaigns and crafted, focused projects.
• Conceptual thinker with a sharp eye for cross-channel consistency.
• Confident communicator who presents creative decisions at executive level.

Responsibilities

• Lead the development of brand and campaign platforms — translate strategy into big, extensible ideas across channels.
• Activate the Engine brand across campaigns, digital experiences, growth initiatives, product launches, and key moments.
• Own projects from brief to delivery — set direction, drive decisions, maintain high creative bar.
• Partner with Brand Strategy to ensure insight-driven, clearly positioned work.
• Lead multi-disciplinary teams and agency partners with clear direction and constructive feedback.
• Oversee smaller projects with the same ambition and craft as large campaigns.
• Present concepts to senior leadership with clarity and conviction.
• Identify opportunities to evolve the Brand into new channels and moments.

Skills

Brand campaigns

Integrated marketing

Creative direction

Campaign platforms

Cross-functional collaboration

Executive presentation

Strategic thinking

Job description

Engine is seeking a Principal Creative to join our Brand team. This role goes beyond directing campaigns and focuses on activating the Engine brand across high-impact moments and building creative platforms.

You’ll lead integrated brand campaigns, digital experiences, growth campaigns, social content, and more, defining big ideas and driving delivery with creative rigor and strategic clarity.