Brand & Creative Lead

Outsiders Fund

New York (NY)

On-site

USD 160,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Equity $50k-$60k

Base salary $160k-$190k

Medical, dental & vision

One Medical membership

Mental health support

Relocation to New York

Flexible PTO

401(k)

Learning budget

Unlimited AI tokens

Visa sponsorship

Job summary

DualEntry is hiring a Founding Product Marketing Manager in New York. You’ll shape branding, positioning and voice, oversee the website, and lead the creative strategy for events and campaigns.

You’ll translate product positioning into visual storytelling that resonates with finance leaders and decision-makers. You’ll collaborate across PMM, Marketing and Sales to build scalable brand systems, drive conversion, and elevate market presence.

Qualifications

Branding and visual identity development across channels
Craft compelling messaging for B2B SaaS audiences
Plan and execute marketing campaigns and events
Conceptualize and design event materials and digital assets
Create web pages and design systems with a focus on conversion
Proficient in Figma and Adobe Creative Suite; Webflow a plus

Responsibilities

Define how DualEntry presents itself to CFOs and finance teams
Lead dualentry.com design, ensuring hierarchy and conversion across pages
Drive creative for events, booths, and activations with intentional touchpoints
Build scalable branding systems, templates, and frameworks for growth
Collaborate with PMM, Marketing, and Sales to translate positioning into visuals

Skills

Branding

Messaging

Campaigns

Events

Web design

Figma

Adobe Creative Suite

Webflow

Tools

Webflow

Figma

Adobe Creative Suite

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

Why This Role Matters Now

Where You'll Create Impact

Define how DualEntry shows up in the world. You’ll make decisions that shape perception with CFOs, operators and finance teams: an audience that notices when something feels cheap and responds when something feels considered
Lead dualentry.com as a living expression of the brand. From landing pages and feature pages to campaign moments, you’ll design with an obsessive eye for hierarchy, craft and conversion
Drive the creative for DualEntry’s events presence: CFO dinners, conference booths, sponsored activations. You’ll ensure every physical touchpoint feels as intentional as the digital ones
Build scalable systems, not one-off assets. Deck masters, social frameworks, email layouts, print templates: you’ll create the infrastructure that lets brand quality compound over time
Partner directly with PMM, Marketing, and Sales as a creative strategist. You know how to receive a brief, challenge it when it’s wrong and translate positioning into visual storytelling that lands

What Sets You Up for Success

Hardcore work ethic and high agency
4+ years of design experience in-house at a high-growth B2B SaaS company, a top-tier agency or both. The best candidates will have seen both environments
A portfolio that makes us stop scrolling. Strong work across brand identity, web, print and event or environmental design. Multidisciplinary range is essential. We’re looking for craft and conviction, not volume
You’ve built and evolved brand systems, not just executed within them. You understand the difference between a brand guide and a living identity
You have a point of view about what great B2B brand looks like, and the confidence to defend it. To a CEO, a PMM, or a vendor who wants to take the easy path
You operate at both strategic and executional altitude without losing quality at either end. You can define the system and then execute the asset
You’re fluent in Figma and Adobe Creative Suite. Tools are not a bottleneck for you. Webflow experience is a plus
High agency. You don’t wait to be told what to do next, and you don’t need creative guardrails to do your best work

Why You’ll Thrive Here

Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations

Meet the team

Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

Benefits & Compensation