Brand & Content Strategy Lead

Medical University of South Carolina; Orleans Estates (SC); On-site; USD 53,000 - 90,000; Full time

Job summary

Medical University of South Carolina is seeking a Marketing and Communications Lead Coordinator to develop and coordinate content strategies that advance enrollment, brand, engagement, and institutional priorities. You will lead content creation across website, email, social, and print, working with faculty, students, alumni, and partners to tell compelling college stories.

You will manage calendars, workflows, and analytics to continuously improve content effectiveness, with a focus on

Qualifications

• Bachelor's degree and two years relevant program experience.
• Ability to translate priorities into content calendars and campaigns.
• Familiarity with WCAG accessibility standards.

Responsibilities

• Lead the day-to-day development and execution of content plans that support College enrollment, brand, and marketing priorities.
• Collaborate with faculty, students, alumni, staff, and other stakeholders to identify and develop stories that reflect the College’s programs, people, mission, and impact.
• Ensure content is accurate, engaging, consistent with the College’s brand voice, accessible, and aligned with editorial standards and WCAG.
• Lead content execution across College-owned channels in coordination with digital and social media teams.
• Plan, schedule, and maintain digital signage communications.
• Maintain editorial calendars, content briefs, project documentation, and other tools to support efficient content production.
• Prepare routine content performance summaries and project updates for Marketing Director and leadership.

Skills

Content strategy

Content planning

Storytelling

Project management

Analytics

Education

Bachelor's degree

Two years relevant program experience

Job description

Medical University of South Carolina is seeking a Marketing and Communications Lead Coordinator to develop and coordinate content strategies that advance enrollment, brand, engagement, and institutional priorities. You will lead content creation across website, email, social, and print, working with faculty, students, alumni, and partners to tell compelling college stories.

You will manage calendars, workflows, and analytics to continuously improve content effectiveness, with a focus on