Brand Content & Social Studio Lead

MILK BAR; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Milk Bar is seeking a Content & Social Media Manager in New York to own Milk Bar’s content machine, building best-in-class content and community strategies for Milk Bar’s brand channels. You will drive owned digital content and connect brand campaigns, messaging, and launches across channels.

You enthusiastically create thumb-stopping content and engage Milk Bar’s community online and offline, planning production, ideation, and daily publishing.

Qualifications

• Bachelor’s degree in business, marketing, or communications preferred.
• 2+ years in a creative or marketing-focused role.
• Proficiency with smartphone photography, video editing, and Adobe design programs.

Responsibilities

• Own Milk Bar’s content and community strategy, driving monthly planning, concepting, execution and publishing for social channels.
• Lead content production, balancing self-produced and Creative-team content; brief Creative on needs.
• Lead influencer relations, nurture relationships, product comping and recommendations.
• Visit bakeries and R&D Kitchen to capture moments; drive brand RTBs in content.
• Respond to daily mentions; partner with Communications and CX to maintain brand voice.
• Use social tools to glean insights, optimize strategy and engagement.
• Act as digital trend lead; identify real-time opportunities and share trends with team.
• embody Milk Bar ethos and serve as brand ambassador.

Skills

Creative thinking

Project management

Collaboration

Proactivity

Education

Bachelor’s degree in business, marketing, communications

Tools

iPhone photography

Video editing

Adobe design tools

Job description

Milk Bar is seeking a Content & Social Media Manager in New York to own Milk Bar’s content machine, building best-in-class content and community strategies for Milk Bar’s brand channels. You will drive owned digital content and connect brand campaigns, messaging, and launches across channels.

You enthusiastically create thumb-stopping content and engage Milk Bar’s community online and offline, planning production, ideation, and daily publishing.