Brand & Content Creative Lead

LaSalle Network; Chicago (IL); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid Time Off

Job summary

LaSalle Network has partnered with a growing Direct-To-Consumer startup in Chicago in their search for a Creative Lead to join their team. We are looking for a leader to oversee the storytelling and visual direction of the brand across the content ecosystem.

This is a highly hands‑on creative leadership role for someone who can move seamlessly between brand strategy, visual storytelling, video production, and content execution.

Qualifications

• 7+ years leading creative across ecommerce, social, digital, and traditional channels.
• 3+ years in a DTC environment, ideally within the food/beverage/CPG space.
• Proven track record owning creative and content programs from concept through execution and measurable business outcomes.
• Strong experience with video storytelling, content series, and digital-first creative.
• Strong creative instincts with a sophisticated eye for design, visual storytelling, brand aesthetics, and consumer experience.
• Comfortable operating in a fast-paced, entrepreneurial DTC startup environment with ambiguity and limited resources.
• Strong communication skills and the ability to provide clear creative direction, briefs, scripts, and feedback.
• Portfolio demonstrating creative leadership, brand building, and video storytelling.

Responsibilities

• Define and evolve the brand’s creative vision, voice, tone, and visual identity across all customer touchpoints.
• Lead creative strategy and concept development for campaigns, product launches, social, ecommerce, paid media, and other brand initiatives.
• Lead creative direction for in-house and external productions, including shoots, set design, composition, lighting, framing, and key story moments.
• Partner with producers, editors, designers, creators, and external agencies/vendors to ensure high-quality execution and brand consistency.
• Translate long-form content into shorts, paid media, social, email, and ecommerce assets that support brand and business objectives.
• Partner with marketing to evaluate content performance and use audience insights to improve storytelling, engagement, retention, and conversion.
• Leverage AI and emerging tools to accelerate creative development, planning, iteration, and content production.

Skills

Creative leadership

Video storytelling

Brand strategy

Content production

Campaign planning

Communication skills

briefs and feedback

Job description

LaSalle Network has partnered with a growing DTC startup in Chicago in their search for a Creative Lead to join their team. We are looking for a leader to oversee the storytelling and visual direction of the brand across the company’s content ecosystem. This is a highly hands‑on creative leadership role for someone who can move seamlessly between brand strategy, visual storytelling, video production, and content execution. You’ll establish the creative vision, lead major campaigns and content initiatives, and build the systems needed to scale a distinctive brand without losing its point of view.

The Day To Day

• Define and evolve the brand’s creative vision, voice, tone, and visual identity across all customer touchpoints.
• Lead creative strategy and concept development for campaigns, product launches, social, ecommerce, paid media, and other brand initiatives.
• Lead creative direction for in‑house and external productions, including shoots, set design, composition, lighting, framing, and key story moments.
• Partner with producers, editors, designers, creators, and external agencies/vendors to ensure high‑quality execution and brand consistency.
• Translate long‑form content into shorts, paid media, social, email, and ecommerce assets that support brand and business objectives.
• Partner with marketing to evaluate content performance and use audience insights to improve storytelling, engagement, retention, and conversion.
• Leverage AI and emerging tools to accelerate creative development, planning, iteration, and content production.

Your Background

• 7+ years of experience leading creative across ecommerce, social, digital, and traditional channels
• 3+ years in a DTC environment, ideally within the food/ beverage/ CPG space
• Proven track record owning creative and content programs from concept through execution and measurable business outcomes.
• Strong experience with video storytelling, content series, and digital‑first creative.
• Strong creative instincts with a sophisticated eye for design, visual storytelling, brand aesthetics, and consumer experience.
• Comfortability with operating in a fast‑paced, entrepreneurial DTC startup environment with ambiguity and limited resources.
• Strong communication skills and the ability to provide clear creative direction, briefs, scripts, and feedback.
• Portfolio demonstrating creative leadership, brand building, and video storytelling.

Key Details

• Base salary of $150k-$165k dependent upon experience
• Full suite of benefits including medical insurance, dental insurance, vision insurance, and PTO.
• Onsite 5 days a week in downtown Chicago
• Requires local/interstate travel for production shoots.

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry‑level positions to the C‑suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry‑based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided.

View a full list of our benefits here: View a full list of our benefits here.

All assignments are at‑will and their duration is subject to change.