Brand Communications Specialist | PR & Content Strategy

Insight Global; Austin (TX); On-site; USD 65,000 - 85,000; Full time

Job summary

Insight Global is seeking a marketing communications specialist in Austin to manage branding, messaging, and content across channels.

You will support media relations, create and publish newsletters and social content, coordinate events, and optimize campaigns using marketing automation and analytics tools. The role requires 1–2 years of external communications experience and a strong writing portfolio.

Qualifications

• 1–2 years of experience with external newsletters or equivalent writing and publishing skills.
• Experience in PR, marketing, social media, lead nurturing, marketing automation tools, and web analytics.

Responsibilities

• Manage and protect organizational branding and messaging.
• Coordinate with leadership and staff to identify newsworthy content.
• Publish content across websites, newsletters, social media, and other channels.
• Review external communications for branding consistency.
• Assist with press releases, media packets, articles, and promotional materials.
• Manage audience segmentation and targeted marketing campaigns.
• Monitor communication effectiveness and market trends.
• Support event planning, webinars, podcasts, and video production.
• Ensure EIR Accessibility requirements are incorporated into communications projects.

Skills

Marketing communications

Public relations

Social media marketing

Marketing automation platforms

Web analytics

Branding and content development

Microsoft Office Suite

AP State knowledge

Job description

Insight Global is seeking a marketing communications specialist in Austin to manage branding, messaging, and content across channels.

You will support media relations, create and publish newsletters and social content, coordinate events, and optimize campaigns using marketing automation and analytics tools. The role requires 1–2 years of external communications experience and a strong writing portfolio.