Brand Communications Associate — Entry Level

GEM; Richmond (VA); On-site; USD 32,000 - 48,000; Full time

Job summary

GEM is seeking an enthusiastic Brand Communications Associate to join our growing event marketing team. This entry-level role focuses on representing brands at live events, connecting with consumers, and supporting promotional campaigns.

You'll learn how successful marketing campaigns are created and executed, work with our marketing and events teams, and develop skills in brand messaging, event coordination, and customer engagement.

Qualifications

• You're a recent graduate or early in career aiming in marketing, communications, events, sales, or public relations.
• Friendly, outgoing, and comfortable talking with new people.
• Strong verbal communicator and eager to learn.
• Organized and able to manage multiple priorities.
• Motivated, dependable, and positive in a fast-paced team.

Responsibilities

• Represent brands at live events, promotional campaigns, and experiential marketing activations.
• Engage with consumers to create memorable brand experiences.
• Communicate key brand messages in an enthusiastic and authentic way.
• Assist with event setup, execution, and breakdown.
• Support promotional campaigns and community events.
• Build relationships with customers, attendees, and team members.
• Participate in team meetings, training sessions, and development opportunities.
• Learn fundamentals of brand marketing, event management, and campaign strategy.
• Track basic event results and share feedback with the team.
• Collaborate with teammates to brainstorm ideas and improve campaigns.
• Represent clients and company with professionalism and energy.

Skills

Communication

People skills

Public speaking

Teamwork

Organized

Job description

We're looking for an enthusiastic Brand Communications Associate to join our growing event marketing team. This is an exciting entry-level opportunity for someone who enjoys working with people, representing brands, attending events, and learning how successful marketing campaigns are created and executed.

You don't need years of marketing experience to succeed here. We're looking for personality, ambition, strong communication skills, and a willingness to learn.

As a Brand Communications Associate, you'll work closely with our marketing and events teams to help create memorable brand experiences, connect with consumers, and support promotional campaigns for our clients.

What You'll Do

• Represent well-known brands at live events, promotional campaigns, and experiential marketing activations
• Engage directly with consumers and create positive, memorable brand experiences
• Communicate key brand messages in an enthusiastic and authentic way
• Assist with event setup, execution, and breakdown
• Support promotional campaigns and community events
• Build strong relationships with customers, event attendees, and team members
• Participate in team meetings, training sessions, and professional development opportunities
• Learn the fundamentals of brand marketing, event management, customer engagement, and campaign strategy
• Track basic event and campaign results and share feedback with the team
• Collaborate with teammates to brainstorm new ideas and improve campaign performance
• Represent our clients and company with professionalism, energy, and confidence

What We're Looking For

You may be a great fit if you are:

• A recent graduate or someone looking to launch a career in marketing, communications, events, sales, or public relations
• Friendly, outgoing, and comfortable talking with new people
• A strong verbal communicator
• Motivated, dependable, and eager to learn
• Comfortable working in a fast-paced, team-oriented environment
• Organized and able to manage multiple priorities
• Positive, energetic, and solution-oriented
• Interested in gaining hands-on experience rather than sitting behind a desk all day

No previous marketing or event experience is required. We provide hands-on training and ongoing support to help you develop the skills needed to succeed.

What You'll Gain

This role is designed to give you real-world experience from day one. You'll develop skills in:

• Brand communications
• Experiential and event marketing
• Customer engagement
• Public speaking and presentation
• Campaign execution
• Team leadership
• Client relations
• Marketing strategy
• Event coordination
• Professional communication

As you grow, there may also be opportunities to take on additional responsibility in team leadership, event management, client services, campaign coordination, and marketing strategy.

Why Join Us?

We believe your first job after college — or your next career move — should be more than just a job.

You’ll be joining a collaborative team where you can learn by doing, meet new people, build your professional network, and develop skills that transfer across the marketing and communications industry.

If you're ambitious, personable, creative, and ready to get your career moving, we'd love to meet you.