Brand & Category Strategy Lead, Private Label Growth

Kroger Family of Companies; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Kroger Family of Companies is seeking a private label category lead to drive performance, growth, and profitability across Our Brands. You will guide cross-functional teams through plans, development, and category acceleration with a customer-first focus.

Responsibilities include leading development processes, packaging briefs, and senior leadership updates, while partnering with merchandising to craft long- and short-term strategies and ensuring timely commercialization.

Qualifications

• Bachelor's degree in business, marketing, or equivalent.
• 2+ years of experience in retail, consumer packaged goods, sales, or innovation.
• Excellent leadership and collaboration skills.
• Ability to set priorities, delegate, and manage execution across a multidisciplinary team.
• Ability to manage a large portfolio of categories with some supervision.
• Highly motivated and self-directed.
• Ability to function in a fast-paced retail/office environment.
• Proven ability to communicate at all levels via writing and presentations.
• Strong business analytics in sales, volume and profit forecasts.
• Proven ability to make critical decisions.

Responsibilities

• Provide private label category financial performance insights and summaries for executive review.
• Deliver category acceleration deep dives and lead stage gate presentations and action plan sharing.
• Follow the new product development process with cross-functional briefs on rationale, financials, and timing.
• Prepare packaging design briefs and share designs for leadership alignment.
• Drive growth by analyzing competitive sets, consumer trends, and business needs.
• Partner with merchandising to build long- and short-term plans for category growth.
• Articulate category roles and new product development plans to senior leadership.
• Lead commercialization of projects identified in business plans.
• Offer guidance on vendor selection, product segmentation, and sales planning.
• Collaborate with innovation and branding to support business needs.
• Stay current with food, cultural, category, and product trends.
• Participate in sensory phase of product development and approve reformulations and specs.
• Monitor retail execution and post-launch analysis to inform OB initiatives.

Skills

Leadership

Cross-functional collaboration

Prioritization

Communication

Business analytics

Education

Bachelor's degree in business or marketing

Tools

Excel

PowerPoint

Job description

Kroger Family of Companies is seeking a private label category lead to drive performance, growth, and profitability across Our Brands. You will guide cross-functional teams through plans, development, and category acceleration with a customer-first focus.

Responsibilities include leading development processes, packaging briefs, and senior leadership updates, while partnering with merchandising to craft long- and short-term strategies and ensuring timely commercialization.