Brand Campaign & Content Lead

Northwest Exterminating; Marietta (GA); On-site; USD 52,000 - 66,000; Full time

Job summary

Northwest Exterminating is seeking a Brand Coordinator to elevate our family of brands with creative content, campaigns, and project management that drive revenue and awareness. You will collaborate across departments to develop messaging, materials, and social media content, while coordinating timelines and ensuring on-brand execution for multiple locations.

The role values initiative, strong communication, and the ability to juggle multiple projects from concept through completion in a

Qualifications

• Experience creating brand materials and content
• Ability to manage multiple marketing projects across brands
• Strong written and verbal communication skills
• Experience with social media content and campaigns

Responsibilities

• Plan and optimize marketing campaigns from concept through launch and reporting
• Develop digital content and calendars across channels
• Coordinate multiple marketing projects across brands
• Support branding efforts and communications for locations
• Handle marketing admin tasks and lightweight reporting

Skills

Marketing skills

Content creation

Project management

Social media

Communication

Teamwork

Time management

Branding

Tools

PowerPoint

Prezi

Job description

Overview

Northwest is seeking a creative, highly organized Brand Coordinator to create impact across our Family of Brands and support efforts that drive revenue, growth, and overall brand awareness. You may have been considered a jack of all trades before, which drove your big ideas, initiative, and desire to make a difference on the projects you supported. In this role, your versatility will enhance multiple marketing communications initiatives. You will support our Family of Brands through content creation, campaign execution, project management, social media, events, communications, and brand initiatives. Success in this role requires creativity, initiative, strong time management skills, and a passion for seeing a project or idea come to life.

Overview

Northwest is seeking a creative, highly organized Brand Coordinator to create impact across our Family of Brands and support efforts that drive revenue, growth, and overall brand awareness. You may have been considered a jack of all trades before, which drove your big ideas, initiative, and desire to make a difference on the projects you supported. In this role, your versatility will enhance multiple marketing communications initiatives. You will support our Family of Brands through content creation, campaign execution, project management, social media, events, communications, and brand initiatives. Success in this role requires creativity, initiative, strong time management skills, and a passion for seeing a project or idea come to life.

Responsibilities

You look for innovative, creative ways to grow brand recognition and awareness, create internal and external “Customers for Life”, and develop messages that keep people and the ‘why’ first. You enjoy working across departments to proactively make each project you lead and assist a success, helping to develop the message and materials that create impact. Developing brand materials and content and being able to seamlessly manage projects to completion will be a large focus for the Brand Coordinator position.

With this role, you’ll enjoy the variety that a marketing communications position offers, so your day-to-day may include but is not limited to:

Campaign Execution & Lead Generation

• Execute and optimize marketing communications campaigns from concept through launch and reporting
• Maintain and execute key strategies to grow and acquire external customers
• Assist with direct marketing, newsletters, email marketing, creative requests and other marketing aspects to generate more leads and brand awareness for each location
• Participate in brainstorm and ideation sessions; develop and bring to life the great ideas from these meetings
• Participate in tradeshow and event planning and in the development of new lead strategies
• Assist with tracking and reporting industry trends and various marketing activities
  
  

Content & Social Media Marketing

• Coordinate, develop, and/or execute digital content, ad creation, and content calendars
• Create, edit, and refine marketing and business development copy across multiple channels
• Assist with social media content and advertising efforts
• Develop social media creative, including video and photo assets
  
  

Project Coordination

• Coordinate multiple marketing projects simultaneously across the Family of Brands
• Manage timelines, deliverables, approvals, and project rollouts
• Maintain campaign / content calendars
• Ensure projects continue to move forward from concept through completion
  
  

Brand Communications & Support

• Assist the marketing and communications needs of our Family of Brands to grow and support each location
• Assist with the creation of branded materials – flyers, leave behinds, etc. – with brand designer
• Support brand meetings and initiatives
  
  

Administrative & Team Support

• Assist with day-to-day marketing administrative tasks, not limited to reporting, inventory management, and invoicing
• Must be able to lift 25 pounds
  
  

Additional

• Develop, maintain, and strengthen relationships with internal and external customers to create "Customers for Life."
• Support all efforts to drive brand awareness, lead generation, and marketing projects of Northwest and all subsidiaries
• Assist with Communications and Public Relations needs, including press releases, articles, website updates, and internal and external announcements
• Perform additional duties as assigned to assist with brand management and marketing of Northwest Exterminating or our other brands
  
  

Ideal Candidate:

• Must embody the Northwest Way, Service Standards, and Culture.
• Previous agency experience preferred
• Strong communication and interpersonal skills with ability to think strategically/big picture
• Self-motivated and enjoys working both on a team and independently
• Quick learner who isn’t afraid to ask questions, own their tasks, and develop the role
• Experience developing presentations, including PowerPoint, Prezi, etc.
• Experience developing, with a graphic designer, creative pieces for print and digital marketing initiatives
• Superb organizational skills with attention to detail. Able to do things accurately and efficiently
• Ability to attend to multiple requests simultaneously and work in a deadline driven environment
• Enjoys solving problems and consistently elevating their work
• Able to pass a drug screen
• Associates degree or two years college or technical school or equivalent in work experience
  
  

Why Northwest?

You’ve probably never thought about marketing for pest control, but we bet you’ve seen the Mouse on our billboards and trucks around town. We try to bring the fun to pest control! Known as the Innovative Green Leader in the Southeast, Northwest Exterminating brings 75+ years of experience to the home services industry. We have and will continue to grow as a company, offering you the stable work environment you need to advance your career; Northwest was considered an “essential business” during the COVID-19 pandemic. Consistently voted one of Atlanta’s Top Workplaces, Northwest's family-like culture is about making you feel welcomed and empowered. The competitive compensation, benefits, and training opportunities are just the start to your career with the Mouse. Come create extraordinary opportunities for yourself with the Northwest Family of Brands!

Qualifications

Experience:

• 3+ years related experience within a Marketing Communications role; agency experience preferred
• Experience managing and delivering multiple projects simultaneously
• Solid understanding of marketing communications concepts that drive business, lead generation, and build brand awareness
• Creative experience developing brand materials
• Strong project support experience
• Experience taking initiative to elevate any project given pass the initial request
  
  

Northwest is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer