Brand Calendar Planning Manager - Dunkin

Inspire; Canton (MA); On-site; USD 93,000 - 138,000; Full time

Job summary

Inspire is seeking a Manager of Calendar Planning in the United States to translate brand strategy into a cohesive marketing calendar and drive execution from concept to launch. You will coordinate across campaigns, LTOs, partnerships, and brand moments to ensure initiatives have a clear job to be done.

You will lead cross-functional teams, translate briefs, align objectives and audiences, manage stand-ups, and help prioritize investments in the ad fund while maintaining momentum and clear

Qualifications

• 4 year degree in Marketing, Business or related field.
• 5-7 years of experience in Brand marketing, integrated marketing, or related field.
• Strong understanding of marketing channels.
• Exceptional cross-functional leadership.
• Proven ability to influence without authority.
• Extensive experience in strategic briefing.
• Excellent communication and stakeholder management.
• Experience in fast-paced, matrixed organizations preferred.

Responsibilities

• Own the marketing calendar across campaigns, LTOs, partnerships, and brand moments.
• Translate brand strategy into actionable briefs for cross-functional teams.
• Lead day-to-day cross-functional alignment and stand-ups.
• Serve as the central communication hub for alignment on why and messaging.
• Support budget management for ad fund and prioritization.

Skills

Cross-functional leadership

Stakeholder management

Communication skills

Organizational skills

Influence without authority

Strategic briefing

Marketing channels knowledge

Adaptability

Budgeting familiarity

Education

Bachelor’s degree in Marketing, Business or related field

Job description

The Manager of Calendar Planning owns the translation of brand strategy into a cohesive, executable marketing calendar. This role ensures every initiative has a clear job to be done, aligns cross-functional teams against shared priorities, and drives seamless execution from concept through launch. They serve as the connective tissue across teams – bringing clarity, structure, and momentum to how marketing work gets done.

Responsibilities

• Marketing Calendar Stewardship: Owns and maintains the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs.
• Briefing & Strategic Translation: Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams. Ensures alignment on objectives, target audience, channel roles, and success metrics from the start.
• Cross-Functional Orchestration: Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and maintain forward momentum.
• Communication & Alignment: Serves as the central point of communication across teams to ensure alignment against a shared agenda and “why.” Tailors messaging and approach based on audience, context, and stakeholder needs.
• Budget & Prioritization: Supports management of the ad fund to ensure investments align with strategic priorities. Helps translate prioritization decisions into clear executional support across channels.

Requirements

• 4 Year Degree in Marketing, Business or related field
• 5-7 Years of experience in Brand marketing, integrated marketing, or related field
• Strong understanding of marketing channels and how they work together
• Exceptional cross-functional leadership and relationship management skills
• Strong situational leadership skills; able to adapt approach based on stakeholders and context
• Proven ability to influence without direct authority
• Extensive experience in strategic briefing
• Strong organizational skills with the ability to manage multiple workstreams simultaneously
• Excellent communication and stakeholder management skills
• Experience in fast-paced, matrixed organizations preferred

Salary: $92, 821 - $137,513 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.