Brand and Creative Operations Manager

Ferguson Enterprises, LLC; United States; Remote; USD 92,000 - 147,000; Full time

Benefits offered by this job

Health, dental, vision, PTO, life保险等和

401(k) matching

Job summary

Ferguson Enterprises, LLC. seeks a Brand & Creative Operations Manager to lead technology platforms, workflows, and AI-enabled tools that support brand production and asset management.

You will collaborate with cross-functional teams to drive scalable solutions and improve efficiency across the enterprise. The role emphasizes hands-on management, strategic roadmaps, and vendor coordination, with remote or hybrid work options near headquarters in Newport News, VA or Tampa, FL.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• Experience with enterprise marketing platforms and digital asset management.
• Strong analytical, communication, and leadership skills.

Responsibilities

• Lead strategy, development, and optimization of brand and creative technology platforms.
• Drive AI-enabled tool adoption and workflow automation across teams.
• Oversee workflow management within Adobe Workfront and connected platforms.
• Manage digital asset management and brand portals for scalable deployment.

Skills

Brand technology

Cross-functional leadership

Analytical skills

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field

Tools

Adobe Workfront

Bynder

Templafy

Job description

Job Posting: Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers' complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

Brand & Creative Operations Manager Role Overview

The Brand & Creative Operations Manager leads the technology, systems, and operational capabilities that enable Ferguson's Brand & Creative team to work more efficiently, effectively, and at scale. This role is responsible for developing and optimizing the platforms, workflows, and emerging technologies that support creative production, asset management, and the delivery of consistent brand experiences across the enterprise. Working closely with the Director of Brand & Creative, this individual drives operational innovation through platform integrations, automation, and identifying and adopting AI-enabled capabilities. The role oversees the enterprise's brand technology ecosystem, ensuring associates have access to intuitive, scalable tools and resources that simplify workflows, strengthen brand consistency, and improve productivity. The manager also leads day-to-day brand systems operations, technical roadmaps, and the ongoing development of capabilities that support both the Brand & Creative team and the broader organization. This is a hands-on manager role who balances direct execution with people management.

Location: This is approved to be Remote or will be hybrid if you live near our Headquarters in Newport News, VA or Tampa, FL per Company Policy.

Key Responsibilities

Technology Strategy & Platform Management

Lead the strategy, development, and optimization of brand and creative technology platforms, including Bynder, Templafy, Brand Connect, Brand on Demand, Adobe Workfront, cross-platform integration tools, and emerging solutions. Develop and maintain a technology roadmap that aligns platform capabilities, investments, and enhancements with business priorities and evolving team needs. Find opportunities to consolidate, integrate, and streamline systems to improve efficiency, usability, and adoption. Oversee enterprise-facing brand tools, templates, portals, and asset libraries to ensure scalable, accessible, and consistent brand resources. Manage technology vendor relationships, platform performance, licensing, budgets, and ongoing evaluation of capabilities.

AI Enablement & Operational Innovation

Lead the identification, evaluation, and implementation of AI-enabled tools and capabilities that improve creative production, content development, asset management, and operational efficiency. Partner with internal technology, AI, and cross-functional teams to identify use cases, evaluate solutions, and support responsible adoption of emerging technologies. Develop strategies to integrate AI and automation into existing workflows, reducing manual tasks and improving speed, quality, and scalability. Champion AI literacy, experimentation, and adoption across the Brand & Creative team through practical applications, training, and knowledge sharing. Monitor emerging technologies and industry advancements to find opportunities that strengthen the team's capabilities and ways of working. Establish methods for evaluating the effectiveness and business impact of AI and automation initiatives.

Workflow Optimization & Creative Operations

Lead the development and enhancement of workflow management capabilities within Adobe Workfront and connected platforms. Find opportunities to automate repetitive processes, eliminate inefficiencies, and improve collaboration across creative, content, brand, and marketing teams. Partner with creative leadership, project management, and cross-functional team members to align operational processes with business needs. Establish scalable processes, governance, and standard methodologies that support consistent execution while enabling flexibility and innovation. Develop operational reporting and performance metrics to measure platform effectiveness, workflow efficiency, and opportunities for continuous improvement.

Digital Asset Management & Brand Enablement

Oversee the enterprise digital asset management strategy, including asset organization, taxonomy, metadata, usage rights, integrations, and lifecycle management. Establish scalable asset management practices that improve discoverability, accessibility, compliance, and reuse of approved creative assets. Lead the evolution of enterprise brand portals, templates, and self-service resources that enable associates to produce compliant, on-brand materials efficiently. Partner with Brand Management and creative collaborators to ensure systems and resources support established brand standards and governance requirements. Oversee integrations between brand platforms and other enterprise technologies to improve connectivity, data consistency, and user experience. Find opportunities to expand self-service capabilities and reduce manual support requirements across the organization.

Team Leadership & Operational Oversight

Lead and develop the Brand Systems function, providing direction, prioritization, and oversight of day-to-day platform administration and operational support. Oversee technical documentation, platform maintenance, asset requests, reporting, and brand resource support. Provide operational oversight of branded merchandise, print, and ordering platforms, including vendor coordination and process optimization. Establish service standards, operational procedures, and support processes that ensure reliable and responsive service to internal partners. Manage platform-related budgets, vendor contracts, renewals, and technology investments to maximize value and operational efficiency. Collaborate with Brand Management, Creative, IT, Procurement, and other business partners to ensure technology solutions meet organizational needs. Foster a culture of continuous improvement, innovation, and knowledge sharing across the Brand & Creative organization.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• 5+ years of experience in creative operations, marketing technology, digital asset management, or a related area.
• Experience with enterprise platforms such as Bynder, Adobe Workfront, Templafy, Tenovus, Make, Fusion or similar solutions.
• Experience in managing templated solutions.
• Knowledge of AI-enabled tools, workflow automation, and digital asset management standard methodologies.
• Experience managing technology vendors, budgets, and platform investments.
• Comfortable being a doer and people Manager.
• Strong analytical, communication, and cross-functional leadership skills.
• Proven ability to drive operational improvements and technology adoption.

Benefits

• health, dental, vision, paid time off, life insurance and a 401(k)
• mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

#LI-REMOTE

Pay Range:

• - $8,233.34
• - $13,175.00
• - Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.
• - This role is Bonus or Incentive Plan eligible.
• - Ferguson complies with all wage regulations.
• - The starting wage may be higher in certain locations based on local or state wage requirements.

The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability. Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. Equal Employment Opportunity and Reasonable Accommodation Information. Ferguson is a project success company providing expertise, solutions and products from infrastructure, plumbing and appliances to HVAC, fire, fabrication and more. As a leading value-added distributor of residential and commercial plumbing supplies and pipe, valves and fittings in the U.S., we exist to make our customers' complex projects simple, successful and sustainable. The professionals we serve help transform the world we live in, and we are their trusted partners with the scale to provide peace of mind.