Brand and Creative Operations Manager

Ferguson; Richmond (VA); Remote; USD 92,000 - 147,000; Full time

Benefits offered by this job

401(k) with company match

Health, dental, vision

Paid time off and parental leave

Job summary

Ferguson Enterprises, LLC is seeking a Brand & Creative Operations Manager to lead the technology, systems, and workflows enabling scalable brand production across the enterprise. You will own platform strategy, asset management, and AI-enabled improvements, partnering with IT, procurement, and creative leadership to drive value and adoption.

The role blends hands-on platform administration with people management, requiring strong analytical and communication skills and a track record of

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field.
• 5+ years in creative operations, marketing tech, or digital asset management.
• Experience with enterprise platforms: Bynder, Adobe Workfront, Templafy.
• Knowledge of AI-enabled tools, workflow automation, and DAM standards.
• Experience managing technology vendors, budgets, and platform investments.

Responsibilities

• Lead strategy and optimization of brand and creative technology platforms.
• Develop technology roadmaps aligned with business priorities.
• Oversee enterprise brand assets, templates, portals, and libraries for consistency.
• Drive AI enablement and automation across workflows to improve speed and quality.
• Manage vendor relationships, budgets, and platform investments.
• Lead Brand Systems team and day-to-day platform administration.

Skills

Analytical thinking

Cross-functional leadership

Communication

Strategic planning

AI adoption

Automation

Education

Bachelor's degree in Marketing/Communications/Business/IS

Tools

Bynder

Adobe Workfront

Templafy

Brand Connect

Brand on Demand

Job description

Job Posting:Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.Brand & Creative Operations ManagerRole OverviewThe Brand & Creative Operations Manager leads the technology, systems, and operational capabilities that enable Ferguson's Brand & Creative team to work more efficiently, effectively, and at scale. This role is responsible for developing and optimizing the platforms, workflows, and emerging technologies that support creative production, asset management, and the delivery of consistent brand experiences across the enterprise.Working closely with the Director of Brand & Creative, this individual drives operational innovation through platform integrations, automation, and identifying and adopting AI-enabled capabilities. The role oversees the enterprise's brand technology ecosystem, ensuring associates have access to intuitive, scalable tools and resources that simplify workflows, strengthen brand consistency, and improve productivity.The manager also leads day-to-day brand systems operations, technical roadmaps, and the ongoing development of capabilities that support both the Brand & Creative team and the broader organization.This is a hands-on manager role who balances direct execution with people management.Location: This is approved to be Remote or will be hybrid if you live near our Headquarters in Newport News, VA or Tampa, FL per Company Policy.Key ResponsibilitiesTechnology Strategy & Platform ManagementLead the strategy, development, and optimization of brand and creative technology platforms, including Bynder, Templafy, Brand Connect, Brand on Demand, Adobe Workfront, cross-platform integration tools, and emerging solutions.Develop and maintain a technology roadmap that aligns platform capabilities, investments, and enhancements with business priorities and evolving team needs.Find opportunities to consolidate, integrate, and streamline systems to improve efficiency, usability, and adoption.Oversee enterprise-facing brand tools, templates, portals, and asset libraries to ensure scalable, accessible, and consistent brand resources.Manage technology vendor relationships, platform performance, licensing, budgets, and ongoing evaluation of capabilities.AI Enablement & Operational InnovationLead the identification, evaluation, and implementation of AI-enabled tools and capabilities that improve creative production, content development, asset management, and operational efficiency.Partner with internal technology, AI, and cross-functional teams to identify use cases, evaluate solutions, and support responsible adoption of emerging technologies.Develop strategies to integrate AI and automation into existing workflows, reducing manual tasks and improving speed, quality, and scalability.Champion AI literacy, experimentation, and adoption across the Brand & Creative team through practical applications, training, and knowledge sharing.Monitor emerging technologies and industry advancements to find opportunities that strengthen the team's capabilities and ways of working.Establish methods for evaluating the effectiveness and business impact of AI and automation initiatives.Workflow Optimization & Creative OperationsLead the development and enhancement of workflow management capabilities within Adobe Workfront and connected platforms.Find opportunities to automate repetitive processes, eliminate inefficiencies, and improve collaboration across creative, content, brand, and marketing teams.Partner with creative leadership, project management, and cross-functional team members to align operational processes with business needs.Establish scalable processes, governance, and standard methodologies that support consistent execution while enabling flexibility and innovation.Develop operational reporting and performance metrics to measure platform effectiveness, workflow efficiency, and opportunities for continuous improvement.Digital Asset Management & Brand EnablementOversee the enterprise digital asset management strategy, including asset organization, taxonomy, metadata, usage rights, integrations, and lifecycle management.Establish scalable asset management practices that improve discoverability, accessibility, compliance, and reuse of approved creative assets.Lead the evolution of enterprise brand portals, templates, and self-service resources that enable associates to produce compliant, on-brand materials efficiently.Partner with Brand Management and creative collaborators to ensure systems and resources support established brand standards and governance requirements.Oversee integrations between brand platforms and other enterprise technologies to improve connectivity, data consistency, and user experience.Find opportunities to expand self-service capabilities and reduce manual support requirements across the organization.Team Leadership & Operational OversightLead and develop the Brand Systems function, providing direction, prioritization, and oversight of day-to-day platform administration and operational support.Oversee technical documentation, platform maintenance, asset requests, reporting, and brand resource support.Provide operational oversight of branded merchandise, print, and ordering platforms, including vendor coordination and process optimization.Establish service standards, operational procedures, and support processes that ensure reliable and responsive service to internal partners.Manage platform-related budgets, vendor contracts, renewals, and technology investments to maximize value and operational efficiency.Collaborate with Brand Management, Creative, IT, Procurement, and other business partners to ensure technology solutions meet organizational needs.Foster a culture of continuous improvement, innovation, and knowledge sharing across the Brand & Creative organization.Preferred QualificationsBachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.5+ years of experience in creative operations, marketing technology, digital asset management, or a related area.Experience with enterprise platforms such as Bynder, Adobe Workfront, Templafy, Tenovus, Make, Fusion or similar solutions.Experience in managing templated solutionsKnowledge of AI-enabled tools, workflow automation, and digital asset management standard methodologies.Experience managing technology vendors, budgets, and platform investments.Comfortable being a doer and people ManagerStrong analytical, communication, and cross-functional leadership skills.Proven ability to drive operational improvements and technology adoption.At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!#LI-REMOTE-Pay Range:-Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.-$8,233.34 - $13,175.00-Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.-This role is Bonus or Incentive Plan eligible.-Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.-The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.Equal Employment Opportunity and Reasonable Accommodation Information