Brand and Creative Manager

InStride Health; United States; On-site; USD 116,000 - 130,000; Full time

Benefits offered by this job

401k with match

Flexible PTO

paid holidays

paid service days

4 week paid sabbatical

12 week paid parental leave

health benefits starting on your first

Job summary

InStride Health is seeking a Brand and Creative Manager to shape our narrative across all brand touchpoints—from website to social content, sales collateral, and campaigns. You will translate clinical concepts into parent-friendly storytelling for trust and growth, reporting to the Director of Consumer Marketing, and leading creative strategy in a fully remote role.

You will guide paid and organic channels, develop messaging grounded in audience insights, and collaborate with Growth, Clinical,

Qualifications

• 5+ years of experience in creative strategy, brand marketing, performance creative, or content strategy, with a portfolio demonstrating high-quality work that has driven brand and business results.
• Strategic thinker who understands how creative drives long-term brand building and measurable performance outcomes, with a strong grasp of customer psychology, messaging, positioning, and audience segmentation.
• Experience developing creative testing strategies and translating audience insights, customer research, and campaign performance into stronger creative and messaging.
• Comfortable operating as an individual contributor, setting creative strategy and executing.
• Experience leading creative work with designers, videographers, agencies, and cross-functional partners, including hands-on production using tools like Adobe Creative Suite, Canva, CapCut, or Figma.
• Fluent in social and digital platforms, including Instagram, YouTube, and TikTok, and comfortable directing or appearing on camera for interviews and educational content.
• Experience using AI tools to accelerate creative ideation, content development, and workflow efficiency while exercising strong creative judgment.
• Collaborative and detail-oriented, with strong organizational skills and confidence giving and receiving creative direction and feedback.

Responsibilities

• Own creative strategy across website, social, email, print, and paid campaigns, ensuring consistent tone, messaging, and visual storytelling.
• Set creative strategy and direction for InStride’s social media presence across platforms.
• Translate complex clinical concepts into clear, compassionate storytelling for parents, and build scalable systems for capturing patient and caregiver stories.
• Own creative strategy for paid acquisition channels, balancing long-term brand building with near-term goals.
• Develop messaging frameworks and creative concepts grounded in audience motivations, barriers, and decision-making.
• Partner with Growth Marketing on testing roadmaps using data to improve creative effectiveness.
• Produce content across formats, directing designers, videographers, and agencies.

Skills

Creative strategy

Brand marketing

Performance creative

Content strategy

Portfolio

Audience segmentation

Creative testing

Adobe Creative Suite

Canva

CapCut

Figma

Social platforms

AI tools

Creative direction

Tools

Adobe Creative Suite

Canva

CapCut

Figma

Job description

InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative technology to eliminate the major problems with care today: difficulty finding providers, months of waiting to be seen, arduous onboarding processes, and inconsistent use of evidence-based therapies and outcomes tracking. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.

Team InStride Health: Our Core Values

• Give Heart: We lead with heart, treating patients and their families the way we want our loved ones to be treated.
• Work Smart: We find smarter ways to solve hard problems and fix the broken mental health system by leveraging technology, diversity of thought, and innovation.
• Have Humility: We leave our egos at the door, empowering our team to collaborate, celebrate diversity, and adopt a growth mindset.
• Embrace Community: We all belong. We are in this together, and we never worry alone. We believe in each other and recognize that every voice matters.

About the Role

We are looking for a Brand and Creative Manager to shape how InStride shows up across every brand touchpoint, from our website and patient stories to social content, sales collateral, and campaign creative. Families come to us during some of the most vulnerable moments in their lives, and our creative has to build trust across the families seeking care, the providers referring to them, and the payors making that care accessible. Reporting to the Director of Consumer Marketing, you will lead creative strategy that strengthens our brand and drives measurable business outcomes, translating audience insight into compelling storytelling across the full customer journey. This is a fully remote position.

Responsibilities:

• Own and evolve InStride’s brand story across every customer touchpoint, including website, social, email, print, and paid campaigns, ensuring consistent tone, messaging, and visual storytelling.
• Set creative strategy and direction for InStride’s social media presence, building a cohesive, channel-native brand across platforms.
• Translate complex clinical concepts into clear, compassionate, parent-friendly storytelling, and build scalable systems for capturing and amplifying patient and caregiver stories.
• Own creative strategy for paid acquisition channels, including Meta, YouTube, and emerging platforms, balancing long-term brand building with near-term acquisition goals.
• Develop messaging frameworks and creative concepts grounded in audience motivations, barriers, and decision-making.
• Partner with Growth Marketing on creative testing roadmaps that use behavioral data and campaign performance to continuously improve creative effectiveness.
• Concept and produce content across formats, including short-form video, social content, patient stories, and educational resources, directing designers, videographers, and agencies through execution.
• Execute hands-on creative work as needed in a fast-moving growth environment, and contribute to thought leadership content for clinical leaders and founders.
• Raise the creative bar across the organization by championing high-quality storytelling, thoughtful design, and audience-first messaging.
• Act as a creative bridge across Growth, Clinical, and Technology teams, partnering with clinicians to keep messaging accurate and responsible and with product design to keep the parent and patient experience consistent.
• Monitor cultural trends, mental health conversations, platform shifts, and competitor activity to continually inform creative strategy.

What You Need to Succeed in the Role

• 5+ years of experience in creative strategy, brand marketing, performance creative, or content strategy, in an in-house or agency environment, with a portfolio demonstrating high-quality work that has driven brand and business results.
• Strategic thinker who understands how creative drives both long-term brand building and measurable performance outcomes, with a strong grasp of customer psychology, messaging, positioning, and audience segmentation.
• Experience developing creative testing strategies and translating audience insights, customer research, and campaign performance into stronger creative and messaging.
• Comfortable operating as an individual contributor, equally effective setting creative strategy and rolling up your sleeves to execute.
• Experience leading creative work with designers, videographers, agencies, and cross-functional partners, including hands-on production using tools like Adobe Creative Suite, Canva, CapCut, or Figma.
• Fluent in social and digital platforms, including Instagram, YouTube, and TikTok, and comfortable directing or appearing on camera for interviews and educational content.
• Experience using AI tools to accelerate creative ideation, content development, and workflow efficiency while exercising strong creative judgment.
• Collaborative and detail-oriented, with strong organizational skills and confidence giving and receiving creative direction and feedback.
• Background in healthcare or another high-trust industry is a plus.

The expected annual salary for this role is between $116,000-$130,000. Actual starting salary will be determined on an individualized basis and will be based on several factors including but not limited to specific skill set, work experience, etc.

Why Join Our Team

• Generous benefits package (401k with match, Flexible PTO, paid holidays, paid service days, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more)
• Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment
• Chance to make a far-reaching impact by helping children and families access desperately-needed, evidence-based care
• Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem
• Fully virtual: work from the comfort of your home with periodic in-person retreats

Commitment to Diversity, Equity, Inclusion, & Belonging (DEIB)

We want to make our clinical services available for everyone, no matter where you come from, what you look like, or how you identify. To achieve this, we recognize we must continually make progress in building a more diverse, equitable, and inclusive team. Through these efforts, we support two primary objectives at InStride Health:

• Providing high quality patient care to families. We are in a privileged position to support families during a vulnerable time in their lives. We approach all families and each other with compassion and are most effective as a diverse team where all individuals feel valued, respected, and accepted.
• Building a mission-driven business that lasts. Specifically, we believe our commitment to a supportive culture improves innovation, decision-making, and efficiency.

We invite you to share any additional information about yourself or your experiences that may not be reflected in your CV. Inclusion of this information is completely voluntary.