Brand and Content Specialist

Socket.dev; Suwanee (GA); On-site; USD 52,000 - 70,000; Full time

Job summary

Atlanta Fork Lifts, Inc. dba Toyota Material Handling Systems (TMHS) is seeking a Brand & Content Specialist to create compelling content and maintain brand messaging across five business units.

You will produce blog posts, case studies, visuals, and sales collateral while coordinating photography, video, and graphic design requests. You will also develop monthly social calendars, engage with audiences, and support employee advocacy.

Qualifications

• Develop content including: blog articles, case studies, customer success stories, white papers, guides, sales collateral, product brochures, email copy, website copy.
• Develop monthly content calendars; write posts; coordinate photography and video; engage with comments; track engagement metrics; support employee advocacy initiatives.
• Maintain brand standards; ensure consistency across five business units; review marketing materials; coordinate branding updates; manage marketing asset library.
• Coordinate or produce: photography, video production, customer interviews, graphic design requests, trade show materials, promotional campaigns.
• Develop materials including: presentation decks, product one-pagers, case studies, sales emails, trade show collateral, customer testimonials.
• Write customer-facing survey invitations; collaborate on survey program execution; design branded survey templates; coordinate customer testimonials.
• Customer Service Job Related Experience; Marketing/Office experience; Graphic design experience preferred.
• High School Diploma; College Degree Preferred.

Responsibilities

• Create compelling content across blogs, case studies, white papers and guides to educate customers and support sales.
• Produce engaging posts for social channels and manage monthly calendars.
• Ensure brand consistency across five business units and update assets as needed.
• Coordinate photography, video, and graphic design requests for campaigns and events.
• Develop sales enablement assets such as decks, one-pagers, emails, and testimonials.
• Assist in designing branded survey templates and coordinating testimonials with clients.

Skills

Content Marketing

Social Media

Brand Management

Creative Production

Sales Enablement

Customer Satisfaction

Customer Service

Graphic Design

Education

High School Diploma

College Degree Preferred

Job description

Description

The Brand & Content Specialist is responsible for developing compelling content and maintaining consistent brand messaging across all company brands. This role produces written, visual, and multimedia content that educates customers, supports sales initiatives, strengthens brand awareness, and positions the company as an industry leader.

Requirements

Content Marketing

• Develop content including:
• Blog articles
• Case studies
• Customer success stories
• White papers
• Guides
• Sales collateral
• Product brochures
• Email copy
• Website copy

Social Media

• Develop monthly content calendars
• Write posts
• Coordinate photography and video
• Engage with comments when appropriate
• Track engagement metrics
• Support employee advocacy initiatives

Brand Management

• Maintain brand standards
• Ensure consistency across five business units
• Review marketing materials
• Coordinate branding updates
• Manage marketing asset library

Creative Production

• Coordinate or produce:
• Photography
• Video production
• Customer interviews
• Graphic design requests
• Trade show materials
• Promotional campaigns

Sales Enablement

• Develop materials including:
• Presentation decks
• Product one-pagers
• Case studies
• Sales emails
• Trade show collateral
• Customer testimonials

Customer Satisfaction

• Write customer-facing survey invitations
• Collaborate with Digital marketing specialist on survey program execution
• Design branded survey templates
• Coordinate Customer testimonials

Work Experience requirements

• Customer Service Job Related Experience
• Marketing/Office experience
• Graphic design experience preferred

Education/Certification/License Requirements

• High School Diploma
• College Degree Preferred

Work Conditions/Physical Demands

Employee is occasionally required to stand; walk; sit; and reach with hands and arms. Employee must have normal manual dexterity and be able to effectively manipulate keyboard and phone. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position with Atlanta Fork Lifts, Inc. dba Toyota Material Handling Systems, ("TMHS"). TMHS and Advanced Material Handling, LLC are affiliated entities under common ownership. This is not an exhaustive list of all duties and/or responsibilities. TMHS reserves the right to amend or change responsibilities to meet business and organizational needs as necessary.

Atlanta Fork Lifts, Inc. is an Equal Opportunity Employer and Drug Free Workplace