Brand and Content Specialist

Atlanta Fork Lifts Inc; Suwanee (GA); On-site; USD 52,000 - 80,000; Full time

Job summary

Atlanta Fork Lifts Inc. is seeking a Brand & Content Specialist to develop compelling content and maintain brand messaging across five business units. The role creates written, visual, and multimedia assets to educate customers, support sales, and strengthen brand awareness.

The position covers blog articles, case studies, guides, emails, social content, and marketing collateral, with collaboration on photography, video, and design tasks to sustain a cohesive brand voice.

Qualifications

• Bachelor’s or higher not required but preferred for branding and content strategy.
• Experience in marketing/office settings with strong written and visual content skills.
• Graphic design experience is a plus and helps with asset creation.

Responsibilities

• Develop content including blog posts, case studies, white papers, guides, emails, and website copy.
• Create and manage monthly social content calendars and engagement tracking.
• Maintain brand standards and ensure consistency across five business units.
• Coordinate photography, video production, and graphic design requests.
• Develop sales enablement materials like decks, one-pagers, and case studies.
• Coordinate customer testimonials and branded survey templates.

Skills

Content marketing

Social media management

Brand management

Creative production

Sales enablement materials

Customer satisfaction initiatives

Education

High School Diploma

College degree preferred

Job description

Description

The Brand & Content Specialist is responsible for developing compelling content and maintaining consistent brand messaging across all company brands. This role produces written, visual, and multimedia content that educates customers, supports sales initiatives, strengthens brand awareness, and positions the company as an industry leader.

Requirements

Content Marketing

• Develop content including:
• Blog articles
• Case studies
• Customer success stories
• White papers
• Guides
• Sales collateral
• Product brochures
• Email copy
• Website copy

Social Media

• Develop monthly content calendars
• Write posts
• Coordinate photography and video
• Engage with comments when appropriate
• Track engagement metrics
• Support employee advocacy initiatives

Brand Management

• Maintain brand standards
• Ensure consistency across five business units
• Review marketing materials
• Coordinate branding updates
• Manage marketing asset library

Creative Production

• Coordinate or produce:
• Photography
• Video production
• Customer interviews
• Graphic design requests
• Trade show materials
• Promotional campaigns

Sales Enablement

• Develop materials including:
• Presentation decks
• Product one-pagers
• Case studies
• Sales emails
• Trade show collateral
• Customer testimonials

Customer Satisfaction

• Write customer-facing survey invitations
• Collaborate with Digital marketing specialist on survey program execution
• Design branded survey templates
• Coordinate Customer testimonials

Work Experience requirements

• Customer Service Job Related Experience
• Marketing/Office experience
• Graphic design experience preferred

Education/Certification/License Requirements

• High School Diploma
• College Degree Preferred

Work Conditions/Physical Demands

Employee is occasionally required to stand; walk; sit; and reach with hands and arms. Employee must have normal manual dexterity and be able to effectively manipulate keyboard and phone. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position with Atlanta Fork Lifts, Inc. dba Toyota Material Handling Systems, ("TMHS"). TMHS and Advanced Material Handling, LLC are affiliated entities under common ownership. This is not an exhaustive list of all duties and/or responsibilities. TMHS reserves the right to amend or change responsibilities to meet business and organizational needs as necessary.

Atlanta Fork Lifts, Inc. is an Equal Opportunity Employer and Drug Free Workplace