Brand Analytics & Measurement Lead

Amazon; New York (NY); On-site; USD 145,000 - 195,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon seeks a Brand Analytics Manager to own measurement across custom advertising campaigns, defining KPI frameworks and building shared tooling that scales across the business. Brand Innovation Lab runs these campaigns for major brands across Amazon.

You will work with Solutions Managers, Brand Strategists, Design Technologists, and Engineers, advising on measurement strategy and tagging before campaigns launch.

Qualifications

• 3+ years of digital media or marketing strategy, data analysis, analytics & visualization experience.
• Knowledge of data visualization tools such as Quick Sight, Tableau, Power BI or other BI packages.
• Experience with data analytics platforms (Power BI, Python, SQL, Tableau), or experience working with large-scale data mining and reporting tools (i.e. SQL, MS Power Query, Python)
• Experience using very large datasets
• 3+ years of database experience (e.g. SQL, NoSQL, Hadoop, Spark, Kafka, Kinesis)

Responsibilities

• Define measurement plans, KPIs, benchmarks, and full-funnel measurement that work across the business
• Build self-service tools (dashboards, automated reports) that reduce dependence on ad-hoc requests
• Document measurement methodologies for use across 11+ countries
• Work with Engineering to embed measurement best practices into existing systems
• Analyse campaign results and deliver findings and recommendations to creative and strategy teams
• Present findings to internal teams and, where relevant, to advertising clients

Skills

Digital media

Data analysis

Analytics & visualization

SQL

Python

Tools

QuickSight

Tableau

Power BI

SQL

Python

Job description

Amazon seeks a Brand Analytics Manager to own measurement across custom advertising campaigns, defining KPI frameworks and building shared tooling that scales across the business. Brand Innovation Lab runs these campaigns for major brands across Amazon.

You will work with Solutions Managers, Brand Strategists, Design Technologists, and Engineers, advising on measurement strategy and tagging before campaigns launch.