Brand Ambassador (Part -Time)

Dreamfields; Northampton (MA); On-site; USD 25,000 - 33,000; Part time

Job summary

DreamFields, a leading cannabis lifestyle brand, seeks a part-time Brand Ambassador to drive brand awareness in Massachusetts. You will build relationships with dispensaries, support the sales team to hit goals, and educate budtenders and consumers on product benefits.

The role Also involves coordinating visual merchandising and collecting market insights to inform campaigns. Ideal candidates have cannabis knowledge, strong communication skills, and a customer-focused mindset.

Qualifications

• High School Diploma or GED required.
• Experience in marketing, sales, or event promotions.
• Cannabis industry experience preferred.

Responsibilities

• Conduct in-store services including demos and PADs at dispensaries.
• Educate budtenders and consumers on product benefits.
• Capture video/photo content at events for social media.
• Drive sales through demonstrations and education.
• Oversee visual merchandising and product placement.
• Plan and execute brand events aligned with objectives.
• Coordinate event logistics and collect market insights.
• Maintain up-to-date marketing materials at locations.

Skills

Cannabis knowledge

Communication skills

Customer service orientation

Sales ability

Team player

Attention to detail

Time management

Education

High School Diploma or GED

Tools

MS Office

Google Suite

Social media platforms

Job description

Job Title

Brand Ambassador (Part-Time)

Department

Field Marketing

Master Department

Marketing

Report to

Manager, Field Marketing

Effective Date

August 21, 2026

FLSA Exempt Status

Non-Exempt

Company Overview

DreamFields is built on a bold mission: disrupting the industry through a lifestyle brand that blends cannabis, culture, and unforgettable moments. Driven by Jeeter, the nation's #1 pre-roll brand, we combine creative excellence with cutting-edge operations to build one of the most loved workplaces in cannabis. As we continue to scale nationally across the USA and internationally in Canada, our growing team is fueling the next chapter of DreamFields' success

Job Summary

The Brand Ambassador plays a pivotal role in driving brand awareness, fostering strong relationships with key dispensary accounts, and supporting the sales team to meet and exceed goals within the assigned territory. This role requires a dynamic individual who can effectively educate both budtenders and consumers on product benefits, promote brand visibility through events, and ensure flawless execution of visual merchandising standards. Additionally, the Brand Ambassador will collect valuable market insights, handle event logistics, and contribute to the overall success of marketing initiatives by executing promotional strategies. A high level of professionalism, enthusiasm, and knowledge of the industry is crucial in maintaining brand integrity and growing brand loyalty.

Duties/Responsibilities

• Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries.
• Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
• Capture high-quality video and photo content during events to enhance social media presence and engagement.
• Drive product sales during demos through direct education of budtenders and customers.
• Oversee visual merchandising and ensure proper product placement in dispensary accounts.
• Lead budtender training sessions to increase product knowledge and administer assessments as needed.
• Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
• Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
• Plan and execute events that align with brand objectives, ensuring seamless execution.
• Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
• Work closely with the marketing and sales teams to execute promotional requests and strategies from management.

Required Skills/Abilities

• Strong knowledge of cannabis products, their effects, chemistry, and market trends.
• Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
• Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
• Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
• Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.
• Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing.
• A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results.
• Strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards

Education and Experience

• High School Diploma or GED required.
• 2+ years of experience in marketing, sales, or event promotions, with a proven track record of success.
• 1+ years of experience working in a public-facing event role, demonstrating effective customer interaction skills.
• 1+ years of experience within the legal cannabis industry, with cannabis event experience preferred.
• At least 1 year of experience in a customer service or client-facing role, ensuring the highest level of customer satisfaction.

Physical Requirements

• Ability to lift up to 50 pounds and navigate various event and dispensary environments.
• Must have flexible availability, including weekends, afternoons, and evenings, to accommodate event schedules.
• Must be willing to travel up to 100% of the time, visiting dispensaries and attending events in the assigned location.

Work Schedule (Non-Exempt)

This position is scheduled on a part-time basis. Specific shift times and workdays are determined by the operation and may vary by location. Business needs may require work on evenings, weekends, and holidays, as well as occasional overtime. Scheduled start and end times, assigned shifts, and workdays are subject to change based on staffing and operational requirements. Whenever feasible, advance notice of schedule changes will be provided. On-site presence as needed for audits, team meetings, or cross-functional initiatives. Occasional travel (<10%) for audits or state agency coordination.

• Varying part-time schedule (nights, weekends, holidays mandatory). Standard shift window spans 10:00 AM – 10:00 PM; primary core shifts are 11:00 AM – 8:00 PM (Thu/Fri/Sat) to start. Schedules built weeks in advance.
• Must be comfortable driving 1–2 hours per day across Western/Central MA. Paid for dispensary-to-dispensary commute (from driveway exit to return home).

Allergen Info

Positions in our production facilities may lead to regular exposure to cannabis plant material, dust, and other potential allergens. Individuals with sensitivity to pollen, molds, or strong odors may experience discomfort. Appropriate personal protective equipment (PPE) is provided and required.

EEOC

DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

All candidates must be willing to submit to a background check to be considered for the position.