The Concierge & Brand Ambassador is responsible for creating a welcoming, high-energy customer experience while driving guest engagement, brand awareness, and in-store traffic. As the first point of contact for customers, this role plays a key part in supporting sales growth by promoting products, communicating daily promotions, educating guests on the dispensary experience, and encouraging repeat visits.
The ideal candidate is outgoing, sales-driven, knowledgeable about cannabis culture, and passionate about hospitality and customer engagement.
Key Responsibilities
Guest Experience & Customer Service
- Welcome guests and create a positive first impression of the dispensary and brand
- Educate customers and assist with general product and service inquiries
- Assist with managing customer flow, wait times, and guest check-in procedures to ensure a seamless experience
- Build rapport with customers to encourage repeat business and customer loyalty
- Monitor the storefront and entrance area to maintain a safe, organized, and welcoming environment
- Drive customer engagement by communicating promotions, featured products, loyalty programs, and upcoming events
- Support sales objectives by encouraging guest participation in promotions and upselling opportunities when appropriate
- Process transactions accurately using POS systems, including cash and cashless payments
Brand Representation & Community Outreach
- Distribute promotional materials and support community outreach initiatives to increase store traffic and brand visibility
- Represent the company professionally during in-store activations, events, and street-level marketing efforts
- Support special projects, media opportunities, and promotional events that require brand ambassador participation outside of normal in-store responsibilities
Marketing & Content Creation
- Participate in company marketing initiatives, including promotional campaigns, advertising content, social media activations, photo shoots, and video productions as a brand representative when requested
- Serve as an on-camera representative for the company by appearing in marketing materials, promotional advertisements, social media content, and brand awareness campaigns
- Collaborate with the Marketing team to support the planning and execution of promotional campaigns, content creation initiatives, and seasonal marketing efforts
Product Knowledge & Compliance
- Maintain knowledge of cannabis products, brands, and current market trends
- Ensure all guest interactions and promotional activities remain compliant with New York cannabis regulations
Team Collaboration & Operations
- Collaborate with management and dispensary staff to support daily operational and sales goals
Qualifications
- Previous experience in retail sales, hospitality, customer service, promotions, or brand ambassador roles preferred
- Strong communication, interpersonal, and customer engagement skills
- Energetic, outgoing, and confident interacting with the public
- Sales-oriented mindset with the ability to promote products and services naturally
- Knowledge of cannabis products and culture is a plus
- Ability to multitask and thrive in a fast-paced retail environment
- Must be at least 21 years old and authorized to work in New York State
- Flexible availability, including evenings, weekends, and holidays
- Comfortable participating in promotional photography, video content, social media campaigns, and other marketing-related activities as a representative of the company
- Professional appearance and ability to represent the brand in customer-facing and public-facing marketing initiatives
- Must have reliable transportation or the ability to travel to off-site events, partner locations, and community activations within the NYC metro area as needed.
Preferred Skills
- Experience driving customer traffic or promoting retail brands
- Familiarity with NYC cannabis retail culture and consumer trends
- Experience with event marketing, lead generation, or promotional campaigns
- Ability to handle customer concerns professionally and positively