Brand Ambassador

Jobtailor; Cincinnati (OH); On-site; USD 42,000 - 54,000; Full time

Job summary

Jobtailor is seeking a Brand Ambassador/Field Marketing professional to lead in-store demos and activations across assigned territories in the cannabis market. You will educate consumers, build budtender relationships, and collaborate with sales leadership on priorities while ensuring regulatory compliance.

The role requires 1–3 years in brand ambassadorship or retail marketing, strong communication, and the ability to travel daily.

Qualifications

• 1–3 years of experience in brand ambassadorship, field marketing, or retail sales; cannabis industry preferred.
• Strong interpersonal and communication skills.
• Ability to work flexible hours, including evenings and weekends.
• Must meet all legal requirements to work in the cannabis industry in the applicable state.
• Must communicate in English, verbally and in writing.
• Requires daily travel across the territory.
• Must obtain state-required permits, licenses, and certifications.
• Reliable transportation and a valid driver’s license.

Responsibilities

• Identify and secure in-store demo and event opportunities with dispensary partners and the sales team
• Plan and execute compliant in-store activations to drive consumer trial and brand awareness
• Maintain in-store presence and visibility aligned with brand standards
• Represent the brand with professionalism, enthusiasm, and product expertise
• Educate consumers about product benefits, usage, and brand positioning
• Build and maintain relationships with budtenders and dispensary staff
• Provide product education, samples where applicable, and support to drive recommendation and sell-through
• Partner with Account Managers and sales leadership on account priorities and initiatives
• Capture and report event performance, consumer feedback, and market insights
• Identify market opportunities and challenges and provide actionable feedback
• Ensure activations comply with company policies and regulatory requirements
• Uphold brand values and standards across all touchpoints
• Report to the Director of Sales
• Perform additional duties based on business needs

Skills

Brand Ambassadorship

Field Marketing

Consumer Education

Regulatory Compliance

Salesforce CRM

Education

ServSafe Food Handler’s Card

State-Required Permits

Valid Driver’s License

Tools

CRM Software

Microsoft Office

Google Apps

Job description

• Identify and secure in-store demo and event opportunities with dispensary partners and the sales team
• Plan and execute compliant in-store activations to drive consumer trial and brand awareness
• Maintain in-store presence and visibility aligned with brand standards
• Represent the brand with professionalism, enthusiasm, and product expertise
• Educate consumers about product benefits, usage, and brand positioning
• Build and maintain relationships with budtenders and dispensary staff
• Provide product education, samples where applicable, and support to drive recommendation and sell-through
• Partner with Account Managers and sales leadership on account priorities and initiatives
• Capture and report event performance, consumer feedback, and market insights
• Identify market opportunities and challenges and provide actionable feedback
• Ensure activations comply with company policies and regulatory requirements
• Uphold brand values and standards across all touchpoints
• Report to the Director of Sales
• Perform additional duties based on business needs

Requirements

• 1–3 years of experience in brand ambassadorship, field marketing, or retail sales; cannabis industry preferred
• Strong interpersonal and communication skills
• Highly motivated self-starter with a passion for cannabis culture and education
• Ability to work flexible hours, including evenings and weekends
• Reliable transportation and a valid driver’s license
• Must meet all legal requirements to work in the cannabis industry in the applicable state
• Basic PC and Microsoft Office application skills required
• Experience with Microsoft Office, data analysis, Google Apps, and Salesforce or other CRM software is a plus
• Must effectively communicate in English, verbally and in writing
• Requires daily travel across the territory
• Flexibility to work Tuesday–Saturday, occasionally evenings and Sundays
• Active state-issued driver’s license and clean driving record
• Reliable personal vehicle for marketing events
• Must obtain state-required permits, licenses, and certifications
• ServSafe Food Handler’s Card preferred
• Willingness to submit to a background check, including a motor vehicle report
• Must be 21 years of age or older
• Hours may vary based on business needs

Core Competencies

Demonstrates expertise in brand ambassadorship and field marketing within the cannabis industry, with a strong focus on consumer education, relationship building, and compliance with regulatory standards. Capable of executing in-store activations and capturing market insights to drive brand awareness and sales.

Highest-signal resume keywords

• Brand Ambassadorship
• Field Marketing
• Consumer Education
• Regulatory Compliance
• Salesforce CRM

Hard Skills

• Data Analysis
• Microsoft Office
• Google Apps
• Salesforce
• Event Performance Reporting
• Product Knowledge
• Market Insight Capture
• In-Store Activations
• Consumer Trial Promotion
• Relationship Building

Soft Skills

• Interpersonal Skills
• Communication Skills
• Self-Starter
• Motivation
• Professionalism

Certifications & Qualifications

• ServSafe Food Handler’s Card
• State-Required Permits
• Valid Driver’s License

Industry Keywords

• Cannabis Industry
• Brand Standards
• In-Store Demo
• Consumer Feedback
• Budtender Relationships
• Compliance Standards
• Event Opportunities
• Sales Initiatives
• Market Opportunities
• Flexible Hours

Tools & Technologies

• CRM Software
• Microsoft Office
• Google Apps