Brand Ambassador

Primetime Fitness; Lansing, Northern (MI, KY); Hybrid; USD 21,000 - 34,000; Full time

Benefits offered by this job

Free Gym Membership

Career Growth

Be Part of Something Big

Job summary

Primetime Fitness in Lansing, Michigan is seeking a dynamic Pre-Sales Specialist (Crunch Ambassador) to drive lead generation, build brand awareness, and convert prospects into gym memberships ahead of and during launch.

You will engage with local businesses and events, generate leads in the field and from the pre-sale office, and help create excitement while upholding the brand's no-judgments philosophy; flexible evenings and weekends required.

Qualifications

• Energetic, outgoing and passionate about fitness.
• Strong ability to connect with people and represent the brand.
• Willing to travel locally for outreach and events.

Responsibilities

• Identify and pursue new lead opportunities through outreach, events, partnerships, and digital channels.
• Conduct daily prospecting activities including calls, text, social media engagement, and in-person networking.
• Build and maintain a robust pipeline of qualified leads.
• Develop relationships with local businesses and organizations to increase visibility.
• Sales: Engage prospective members, understand their fitness goals, and present tailored membership options.

Skills

Energy & Enthusiasm

Sales Savvy

Reliable Transportation

Flexible Availability

Job description

POWERED BY PEOPLE. FUELED BY FUN.

Primetime Fitness was born from the entrepreneurial spirit of Great Lakes International, LLC. Led by CEO Kevin Laferriere, our journey began in Metro Detroit with nine Crunch Fitness locations and a clear vision: build something meaningful by unlocking greatness in both members and team members alike.

As a proud franchisee of Crunch Fitness, Primetime Fitness is driven by a seasoned leadership team focused on performance, people, and long-term growth. We operate with discipline, move with urgency, and care deeply about building empowered teams.

Through our partnership with CapitalSpring, we’re accelerating growth across multiple markets, including expansion into New Jersey and New York. Today, we operate in Michigan, Ohio, Kentucky, Tennessee, New York, and New Jersey—and we’re just getting started.

Growth for us isn’t just about opening more clubs—it’s about doing it the right way, with consistency, integrity, and collaboration.

Position Summary

We are seeking a highly motivated Pre-Sales Specialist to drive lead generation, increase brand awareness, and convert prospects into gym memberships. This role is critical in building a strong pipeline of potential members prior to and during active sales cycles.

The ideal candidate is energetic, outgoing, and passionate about fitness, with a strong ability to connect with people and represent the brand in the community.

Your Mission (Should You Choose to Accept It):

As a Crunch Ambassador, you are the face of our brand before we even open our doors. You’ll create excitement, connect with the community, and drive founding membership sales.

• Be a Social Butterfly: Get out into the community—local businesses, events, and high-traffic areas to spread the word and build relationships

• Generate Leads & Close Sales: Work both in the field and from our pre-sale office to identify prospects, distribute marketing materials, and convert leads into members

• Build the Buzz: Bring high energy and enthusiasm while showcasing why Crunch is the ultimate fitness destination

• Be the Brand: Embody our “No Judgments” philosophy with positivity and inclusivity—in person and on social media

• Partner Up: Develop local partnerships to drive awareness and cross-promotional opportunities

Key Responsibilities (Pre-Sales):

• Identify and pursue new lead opportunities through outreach, events, partnerships, and digital channels

• Conduct daily prospecting activities including calls, text, social media engagement, and in-person networking

• Build and maintain a robust pipeline of qualified leads

• Develop relationships with local businesses and organizations to increase visibility

• Sales: Engage prospective members, understand their fitness goals, and present tailored membership options

What We’re Looking For:

• Energy & Enthusiasm: You’re outgoing, confident, and thrive on interacting with people

• Sales Savvy: Goal-oriented and motivated by results; comfortable asking for the sale

• Reliable Transportation: Ability to travel locally for outreach and events

• Flexible Availability: Willing to work evenings, weekends, and during peak community hours

Why Join the Crunch Launch Team?

• Free Gym Membership: Full access to classes and equipment

• Career Growth: High performers can transition into full-time roles in sales, management, or leadership post-launch

• Be Part of Something Big: Experience the excitement of launching a brand-new club and building a community from the ground up

Schedule & Benefits:

• Shifts: 4-hour and 8-hour shifts available

• Schedule: Morning and evening shifts, including weekends

• Benefits: Employee discount + free membership

Work Location: In-person

Website: www.primtimefitness.org