Brand Ambassador

Cirona Labs; City of Rochester (NY); Hybrid; USD 45,000 - 60,000; Full time

Job summary

Cirona Labs is seeking a Brand Ambassador to represent our brands in the NYS market, educating budtenders, engaging customers, and building relationships at the dispensary level.

The hybrid role supports field marketing, sales support, and content creation, with responsibilities spanning events, store visits, and brand activations across Rochester, Syracuse, and Buffalo.

Qualifications

• Previous experience as a Brand Ambassador, Budtender, or in cannabis retail preferred.
• Experience in events, promotions, or field marketing.
• Experience creating social media content (personal or professional).

Responsibilities

• Schedule and execute dispensary visits, vendor days, and in-store activations.
• Educate budtenders and staff on products, effects, and brand story.
• Build relationships with store managers and buyers; manage merchandising and POS.
• Support product launches and in-store promotions; report insights from visits.

Skills

Brand storytelling

Social media

Field marketing

Communication

Job description

Cirona Labs is redefining cannabis through cutting-edge formulation and fast-acting, water-soluble technology. We develop best-in-class products and power some of the most innovative brands in the industry, delivering consistent, flavorful, and reliable experiences. As a Cirona Labs Brand Ambassador, you’ll be the face of our brands in the NYS market—educating, engaging, and building relationships at the dispensary level while bringing our brand to life through content.

This is a hybrid role supporting field marketing, sales support, and content creation. You won’t just show up—you’ll capture it, shape it, and share it.

This position will support locations in Rochester, Syracuse, and Buffalo.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Field & Retail Execution

• Schedule and execute regular dispensary visits, vendor days, and in-store activations
• Educate budtenders and retail staff on products, effects, and brand story
• Build strong relationships with store managers, buyers, and key staff
• Ensure proper merchandising, display setup, and POS placement
• Support new product launches and in-store promotions
• Track and report on store visits, activations, and competitive insights

Events & Brand Building

• Coordinate and participate in events, pop-ups, and brand activations
• Represent Cirona Labs and its brands with energy, professionalism, and authenticity
• Drive consumer engagement and trial

Content Creation & Social Support (Core to Role)

• Capture high-quality photo and video content during store visits, events, and activations
• Create short-form video content that reflects brand voice
• Collaborate with the marketing team to support social campaigns and product drops
• Submit consistent content for use across brand channels
• Act as a “local lens” for NYC culture, trends, and community moments

Reporting & Feedback

• Submit daily/weekly recaps, including:
• Store visits
• Event summaries
• Market and competitor insights
• Provide feedback on product performance, messaging, and opportunities

Experience

• Previous experience as a Brand Ambassador, Budtender, or in cannabis retail preferred
• Experience in events, promotions, or field marketing
• Experience creating social media content (personal or professional)

Skills

• Strong communication and interpersonal skills
• Natural storyteller with an eye for content and culture
• Comfortable on camera and behind it
• Highly organized with strong follow-through
• Self-starter who can manage their own schedule and territory

Requirements

• Must be 21+ and compliant with NY cannabis regulations
• Reliable transportation and the ability to travel within NYC boroughs
• Ability to work evenings and weekends
• Passion for cannabis, branding, and culture

WORKING CONDITIONS AND PHYSICAL EFFORT:

• Work involves daily exposure to unusual elements, such as dirt, dust, fumes, extreme temperatures (hot and cold), humidity, darkness, and noise.
• Position requires the ability to stand; sit at a desk; walk around office and facility; lifting and carrying packages up to 50 pounds; utilizing fine dexterity; and reaching, kneeling, crawling, and twisting.
• Also requires the ability to see; hear; and communicate by utilizing professional etiquette with all levels of associates and with external vendors.
• High stress tolerance, adaptable, ability to work in an ever-changing environment, flexible.