Brand Ambassador

NorthStar Spirits, LLC; Boise (ID); On-site; USD 23,000 - 28,000; Full time

Job summary

NorthStar Spirits, LLC in Idaho seeks a results-driven Liquor Store Taste Tester/Brand Ambassador to engage shoppers at in-store tastings, provide free samples, and encourage bottle sales for our portfolio.

You will present, pour, and promote products, build relationships with Idaho State Liquor Division staff, and help meet sales targets while coordinating with owners on promotions and reporting outcomes.

Qualifications

• Proven sales/marketing/event representation experience.
• Strong communication and relationship-building abilities.
• Ability to respond to emails and submit post-event reports accurately.
• Valid Idaho driver license and reliable transportation.

Responsibilities

• Present, pour, and promote liquor products to prospective shoppers.
• Establish and maintain relationships with Idaho State Liquor Division staff.
• Achieve sales targets and coordinate with owners on promotions.
• Track sales efforts and provide reports based on customer needs.
• Lead tasting events on Thursdays, Fridays, and Saturdays and adjust hours as needed.
• Ensure events align with state liquor rules and company priorities.

Skills

Sales Experience

Customer Engagement

Email / Data Entry

Communication Skills

Negotiation

Time Management

Relationship Building

Alcohol Industry Knowledge

Job description

NorthStar Spirits is looking for a results-driven Liquor Store Taste Tester/Brand Ambassador to actively seek out and engage shoppers during in-store liquor tasting events. You will provide free liquor samples to shoppers and encourage the proper use of each particular liquor item in cocktails, as well as encourage bottle sales, for specific liquor brands in our portfolio.

Responsibilities

• Present, pour, and promote liquor products to prospective shoppers
• Establish, develop and maintain positive business relationships with Idaho State Liquor Division employees and staff
• Achieve agreed upon sales targets and outcomes on a regular basis
• Coordinate sales efforts with company owners through check-in's and updates
• Track sales and marketing efforts
• Supply owners with reports based on customer needs and interests
• Keep abreast of best practices, promotional, and liquor industry trends
• Regularly interact with owners, and update programming, brand priorities and best practices leading to successful execution in the market
• Continuously improve through feedback
• Set-up, attend, and run promotional tasting events at liquor stores: Thursdays & Fridays from 4:00-7:00pm, and Saturdays from 1:30-4:30pm (as well as the potential for other hours). Most of the time, these events will be on Friday and Saturday afternoons. Other times will be on Thursday and Friday afternoons. We typically run two tastings per week, per person. Hour may vary from 3 to 6 hours per week, depending on how many tastings you work each week.
• Fridays evenings are mandatory, as they are our busiest and most productive tasting events. There will be a regular, pre-planned schedule of either Friday/Saturday each week, or Thursday/Friday each week, as well as other possible days, depending on your availability. There will always be at least 1-2 tastings per week on an on-going basis.
• The times of these tastings are non-negotiable, as they are set by the Idaho State Liquor Division, so please do not apply if you are not available to work during the hours specified above. We can accommodate occasional requests for certain days off, as long as they are planned about 45-60 days in advance, when the schedule is being created.

Skills

• Proven work experience as a Sales, Marketing, or Event Representative and/or in the Adult Beverage Industry
• Proficient knowledge of computers, email, and data entry to submit and file post-event reports
• Ability to respond to ALL emails, and stay on top of communication
• Familiarity with Constant Contact email software (and/or the ability to learn), in order to obtain and input customer email addresses into the system, which are gathered during Store Tastings
• Highly motivated and target driven with a proven track record in Sales, Marketing, and/or Event execution
• Excellent selling, communication, relationship-building, and negotiation skills
• Prioritizing, time management, and organizational skills
• Ability to independently run liquor sampling promotional events to the public
• Relationship management skills and openness to feedback is a huge plus!
• Although it is not required, a background in the beer, wine and/or the liquor industry is also a huge plus!
• Valid Idaho State Motor Vehicle License and the ability to maintain auto liability insurance in accordance with Idaho State laws to commute to perform store tastings throughout the Treasure Valley metro area (Boise, Meridian, Kuna, Nampa, Caldwell, Garden City, etc.)
• A clean background check will be required over the past 7 years, and there is absolutely NO TOLERANCE for DUI's on a background check
• TIPS, SureSellNow, A+ Server Training, Boise Police Alcohol Server Training, or other similar alcohol server certification that is current (or the ability to obtain within 10 days). If you do not currently have this, we recommend SureSellNow.com. Please take the Boise, Idaho, class. It is only $12.95 and lasts for 3 years, so it looks great on your resume!

Preferred Qualifications

• Comprehensive understanding of liquor spirits to include mashing, distilling, and bottling of product, as well as product/food pairing techniques, and basic knowledge of the difference between spirits categories and/or a willingness to learn
• Strong negotiation and selling skills
• Demonstrate a self-motivated spirit
• Ability to suggest innovative cocktail ideas
• Goal-oriented, focused, and assertive individual who needs little direction and/or supervision, once fully trained
• Potential ability to work overnight travel throughout the 100 District (Southwest Idaho), as needed, occasionally to Mountain Home, Payette, McCall, or Twin Falls
• Ability to participate in business meetings, company initiatives, and fun team events
• Proficient at calculating bonuses and completing a monthly bonus report
• Stay apprised of federal, state and local laws affecting the beverage/alcohol industry

Physical Demands

• Physical demands include driving, sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor). You will provide your own equipment at home.
• Physical demands also include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 30-50 lbs.

Who is NorthStar Spirits?

• We are Idaho's largest independent Liquor Brokerage Firm, specializing in representing small to medium-sized distilleries and importers from around the world. We are a husband-wife team who is passionate about what we do and the brands we represent, and we are in this for the long-haul. We maintain the highest level of professional standards, and we are looking for a motivated Store Tasting Sales Representative to join our team. We work hard and play hard, as entrepreneurs, and we are looking for someone who is similarly motivated and like-minded!
• We believe in the COCKTAIL (the Core Values of our company):
• Operate with Passion, Enthusiasm, Determination, and a Sense of Family Spirit
• Commit to Excellence, Exceed Expectations + Solve Problems Proactively
• Know Your Customer. Build Authentic, Genuine + Quality Relationships
• Think Outside the Box, Be Creative + Open-Minded
• Integrity in all we do!
• Love what you do! Pursue Growth and Learning

Is this is dream job? YES

Is it a lot of work? YES

• Are you friendly and outgoing?
• Can you be told "no" ten times in a day and still feel motivated to talk to one more person to get a "yes" for the day?
• If so, this position is for you!

This position will start work on 9/1/2026, or possibly sooner or later, depending on the individual's situation.

Please Note: This is a long-term, growth-opportunity position, with room to learn and grow over time and discover all there is to know about the adult beverage industry. We are happy to train the right person, with a drive for knowledge and excellence. There is also the opportunity to grow into a long-term Liquor Rep position, once you have proven yourself in this position.

Notes About Pay: This is a 1099 Independent Contractor Position. There is a base pay rate of $17-20/hour, depending on your experience, as well as a bonus structure, so your rate of pay is dependent on how many bottles you sell during a tasting. The person who will shine is someone with assertiveness, friendliness, and an outgoing attitude. It takes most Brand Ambassadors about 6 months to become fully established in this position for the long-term.

Due to local and state liquor laws, this position is only open to applicants 21+ years of age.

NorthStar Spirits also requires a clean background check. There is no tolerance for a DUI over the past 7 years, since our industry requires the highest standards regarding liquor handling.

Also - Due to State laws regarding liquor reps, you must currently reside in the State of Idaho to qualify for this job.

Good luck! We look forward to meeting you and sharing the best spirits Idaho has to offer!! Cheers!