Brand Activation Tech & AI Ecosystem Lead

Wella Company; New York (NY); Hybrid; USD 120,000 - 132,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid time off

Annual bonus

Job summary

A beauty industry leader seeks a Manager of Brand Activation Technology & AI Ecosystem to define and implement AI strategies within their marketing department. Responsibilities include developing AI-driven content, collaborating with technology teams, and optimizing brand activation. The candidate should possess significant experience in brand marketing and digital strategies, with familiarity in AI tools. This mid-senior level role offers a competitive salary of $120,000-$132,000 plus bonuses in a hybrid work environment based in New York.

Qualifications

• Strong experience in brand activation, digital marketing, or content strategy.
• Willingness to test and explore new AI tools.
• Ability to create engaging and effective content.
• Proactive and detail-oriented with execution skills.
• Familiar with generative AI and related tools.
• Collaborative mindset with initiative.
• Interest in beauty and innovation.

Responsibilities

• Define AI's role in brand activation.
• Build a roadmap for AI integration in marketing.
• Create brand content using AI tools.
• Explore emerging AI tools and share insights.
• Track performance of AI-driven content.
• Experiment and optimize based on data.

Skills

5 years of experience in brand activation, digital marketing, or content strategy

Curious, pioneering mindset

Strong content sensibility

Hands-on, proactive, and detail-oriented

Familiarity with AI tools

Collaborative and entrepreneurial

Passion for beauty, culture, and innovation

Tools

Generative AI

Personalization engines

Marketing automation

Job description

A beauty industry leader seeks a Manager of Brand Activation Technology & AI Ecosystem to define and implement AI strategies within their marketing department. Responsibilities include developing AI-driven content, collaborating with technology teams, and optimizing brand activation. The candidate should possess significant experience in brand marketing and digital strategies, with familiarity in AI tools. This mid-senior level role offers a competitive salary of $120,000-$132,000 plus bonuses in a hybrid work environment based in New York.