Brand Activation & Social Media Lead (Field Roles)

Bloom Dispensaries; Columbus (OH); Vor Ort; USD 60.000 - 65.000; Vollzeit

Zusammenfassung

Bloom Cannabis, including its WonderGrove portfolio, seeks a social media & brand activation manager to blend content creation with field marketing across Ohio. You will own the social media calendar, produce engaging photo and video content, and represent the brands at store events and activations.

The ideal candidate is media-savvy, comfortable in front of and behind the camera, and skilled at building relationships with budtenders, retail partners, and consumers during activations.

Qualifikationen

• 3–5 years of professional experience in social media management, content creation, or related roles.
• Proven ability to manage brand accounts on Instagram and Facebook; experience with TikTok.
• Strong photography and videography skills with editing ability.

Aufgaben

• Own day-to-day management of Bloom Cannabis and WonderGrove social accounts.
• Lead strategy, launch, and growth of TikTok channels for Bloom Cannabis.
• Develop and maintain monthly content calendars for each brand.
• Capture, edit, and publish engaging photo and short-form video content.
• Visit Bloom dispensaries and events to capture authentic content.
• Create platform-specific content (Reels, TikToks, Stories, etc.).
• Ensure consistent brand identity and cross-promote where appropriate.
• Stay current on trends and platform guidelines for compliant content.
• Manage scheduling, publishing, tagging, and asset organization.
• Engage with online communities and escalate customer service when needed.
• Collaborate with marketing, design, and partners to support campaigns.
• Track performance and generate regular reports to improve reach and engagement.
• Maintain a library of photo/video assets for various channels.

Kenntnisse

Social media management

Content creation

Photography

Videography

TikTok

Tools

Canva

Adobe Creative Suite

CapCut

Jobbeschreibung

Bloom Cannabis, including its WonderGrove portfolio, seeks a social media & brand activation manager to blend content creation with field marketing across Ohio. You will own the social media calendar, produce engaging photo and video content, and represent the brands at store events and activations.

The ideal candidate is media-savvy, comfortable in front of and behind the camera, and skilled at building relationships with budtenders, retail partners, and consumers during activations.