BRAND ACTIVATION&MERCHANDISING MANAGER
Compass Group, North America
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Benefits offered by this job
Job summary
Bon Appétit is seeking a Brand Activation & Merchandising Manager in Boston to bring the Bon Appétit brand to life through field activation and client partnerships. You will travel 3–4 days weekly, working with on-site culinary and front-of-house teams to translate brand vision into tangible guest experiences.
You will also partner with Merchandising to share trends, refine the look of the front of house, and drive participation and revenue.
Qualifications
- Minimum 4 years of experience in marketing, communications, or public relations for a restaurant or foodservice.
- BA/BS in Marketing, Communications, Public Relations, or Journalism preferred.
- Very strong writing skills with excellent grammar and spelling.
- Proficiency with Microsoft Office, Jira, Canva, Adobe Acrobat, and WordPress.
- Willingness to travel 3–4 days per week to client sites.
Responsibilities
- Activate the brand through people programs and customer experience initiatives.
- Manage small design projects with the design team for account needs.
- Collaborate with the Image + Style team on customer experience initiatives.
- Visit accounts regularly and support on-site teams with brand activation.
- Provide front-of-house and culinary support and train teams on café layouts.
- Partner with Merchandising to share trends and set the look of front-of-house.
- Develop strategies to promote existing and new locations.
- Lead and participate in client quarterly activation reviews.
- Identify opportunities for mass-level projects and smarter systems.
Skills
Education
Tools
Job description
Bon Appetit
Salary: $95000 - $105000 / yr
Other Forms of Compensation:
Our Passion is Food!
At Bon Appetit Management Company we are committed to two things, great food and outstanding service! At Bon Appetit you won't find our managers referring to a corporate recipe book or our chefs microwaving the lunch special. We do not have standardized recipes or central commissaries, instead, our chefs and managers are expected to stay abreast of current culinary trends and bring cutting edge food into their cafes. We are a restaurant company that operates in contract food service. That means you will have the freedom to be creative, take risks, and truly shine. We are committed to our staff growing, trying new things, and learning all that they can. Our rapid growth and breadth of accounts translates into exciting opportunities for our people!
Bon Appétit is known for food made with care, and we're looking for a Brand Activation & Merchandising Manager who lives and breathes great food experiences. As a key member of the Image + Style team, you'll work closely with our regional team to bring the Bon Appétit brand to life, creating experiences that delight guests and clients, grow participation and revenue, and drive exceptional client partnerships.
You'll be out in the field 3-4 days a week, partnering with on-site culinary and front-of-house teams to turn brand vision into something guests can see, taste, and feel. You'll guide others, and get hands-on yourself when a project calls for it. We live by "automate the predictable, so we can humanize the exceptional," and we'd love for you to help us do exactly that.
Activate our brand internally through people programs and externally through customer experience initiatives (WOWS)
Use our activation toolkit and manage small-scale design projects with our professional design team for account-specific needs
Collaborate with the Image + Style team on creative customer experience initiatives that build satisfaction, participation, and revenue
Visit accounts regularly and support on-site teams with brand activation initiatives and client needs, including account openings (some travel by plane outside your region and state)
Provide front-of-house and culinary support: unpack smallwares, create café diagrams, and train teams on correct café layouts
Partner with Merchandising to share trends and new ideas with the field and establish the "look" of the front of house in step with on-site culinary teams
Recommend fresh ideas to refresh on-site experiences and support account retention
Develop strategies and tactics to promote existing and new locations
Inspire units to bring Great Expectations 4 (GE4) brand standards to life
Guide accounts in building business plans, and help teams plan, execute, and report on results
Review on-site content for design, grammar, and Bon Appétit brand voice
Help prepare and present activation projects for client quarterly reviews
Surface opportunities for mass-level projects and help build smarter, more efficient systems
Passion for great food and food experiences, basic culinary and hospitality knowledge, and an interest in sustainability
Minimum 4 years of experience in marketing, communications, or public relations, at an agency or in-house for a restaurant or foodservice operation
BA or BS in Marketing, Communications, Public Relations, or Journalism preferred
Very strong writing skills, with a sharp eye for grammar and spelling
Proficiency with Microsoft Office, Jira, Canva, Adobe Acrobat, and WordPress
Creative, strategic, and proactive in spotting and capturing growth opportunities
Excellent interpersonal and public speaking skills, and comfort working with clients
Organized, detail-oriented, and self-motivated, able to work independently and problem-solve
Experience managing the design process and reading web analytics tools is a plus
Valid driver's license (minimum Class C), and ability to travel by plane, rideshare, and rental car
Bon Appétit is a growth-oriented organization committed to sustainability and equal growth opportunities for all associates. You'll be part of a creative team, with real influence over how guests experience our brand. As part of Compass Group, you'll have the resources of a global foodservice leader behind your ideas.
Medical
Dental
Vision
Life Insurance/ AD
Disability Insurance
Retirement Plan
Paid Time Off
Holiday Time Off (varies by site/state)
Associate Shopping Program
Health and Wellness Programs
Discount Marketplace
Identity Theft Protection
Pet Insurance
Commuter Benefits
Employee Assistance Program
Flexible Spending Accounts (FSAs)
Paid Parental Leave
Personal Leave
Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.
Certain positions may require Florida Level 2 background screening. Details:
Applications are accepted on an ongoing basis.
Bon Appetit maintains a drug-free workplace.
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