Brand Activation Manager

Relentless Advantage; Des Moines (IA); Hybrid; USD 69,000 - 78,000; Full time

Benefits offered by this job

Monthly auto stipend

Tech stipend

In-person training

Bonus opportunities

Career development with Advantage

Job summary

Relentless Advantage seeks a Temporary Brand Activation Manager to drive Phorm Energy brand presence through national sampling and key account execution. You will lead event planning, manage a Brand Ambassador team, and ensure alignment with company objectives while meeting weekly deliverables.

The role requires 40+ hour weeks, some travel, and strong Excel/PPT proficiency with excellent communication. This hybrid position operates in Des Moines, IA, and offers growth opportunities within

Qualifications

• 2 years of beverage company or distributor experience.
• Must be able to lift 40lbs and travel for training.
• Excellent written and verbal communication skills.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Develop and execute activation strategies to drive sales and brand objectives.
• Lead planning and execution of activations, events, sponsorships, and promotions.
• Manage Brand Ambassador team recruitment, training, scheduling, and reporting.
• Coordinate with key accounts and local wholesaler for program success.
• Monitor KPIs and budget reporting, ensuring timely deliverables.

Skills

Beverage industry experience

Event management

Sales coordination

Leadership

Strong communication

Tools

Microsoft Excel

PowerPoint

Job description

Minimum: USD $68,640.00/Yr.

Maximum: USD $78,000.00/Yr.

Market Type: Hybrid

Temporary Brand Activation Manager : 9/9 - 11/7

We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Phorm Energy brand. As a pivotal member of our team, you will lead the charge in ensuring Phorm Energy remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Responsibilities

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Mange local budget & budget reporting/reconciliation.
• Perform pre-calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
• Knowledge of local nightlife/events and local alcohol beverage laws.
• Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
• Responsible for managing events in person

Qualifications

• 2 years of beverage company and/or distributor experience.
• Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
• Must have access to reliable transportation.
• Access to a computer with Microsoft Office and home internet access.
• Must be proficient in Excel and PPT.
• Personal smartphone with the ability to communicate/report while in the field.
• Available to work 40+ hours per week, including nights and weekends.
• Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.
• Must be able to lift 40lbs.
• Must be able to travel for mandatory training at program launch.
• Excellent written and verbal communication skills.
• Professional demeanor and strong work ethic.
• Strong leadership and communication skills.
• Organizational skills to meet weekly deadlines.
• Live in the market for full duration of the program.

What We Offer

• Competitive salary.
• Monthly auto & tech stipend.
• In person training.
• Opportunity for bonus and recognition.
• Training and Career Development with Advantage.
• Opportunity to represent innovative and fast-growing brands.
• Opportunity for professional development and career advancement within Anheuser-Busch.

Job Will Remain Open Until Filled