Brand Activation Manager

Advantage Solutions

Boone (NC)

On-site

USD 67,200 - 84,000

Full time

14 days+

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Job summary

Join Advantage Solutions as a Brand Activation Manager to lead brand presence and consumer engagement for the NUTRL brand. This mid-senior level role involves managing a team, overseeing events, and cultivating client relationships while driving measurable results. With a competitive salary range and the chance to be part of a forward-thinking company, this opportunity is perfect for a motivated professional with experience in the beverage industry.

Qualifications

2-4 years of experience in the alcohol or beverage industry preferred.
Experience in recruiting and managing Brand Ambassadors.
Proven track record in executing sampling programs.

Responsibilities

Manage recruitment and training of Brand Ambassadors.
Oversee execution of sampling events in key accounts.
Maintain relationships with wholesalers and clients.

Skills

Team player

Fast-paced environment

Communication

Independent task management

Education

Bachelor's Degree

Job description

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This range is provided by Advantage Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$67,200.00/yr - $84,000.00/yr

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand in Columbia, MO. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Market Manager

The Market Manager position is a fast-paced position responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions for an assigned market. This position is responsible for the final interviewing and hiring of the BA team, managing all aspects of their training and development, as well as ensuring completion of all reports/deliverables, and overall performance to the goals and metrics of the program. Focus is on building client relationships and driving measurable activation results through outstanding activation execution.

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties And Responsibilities

Team Management

Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews
Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary
Develop employees for career advancement and succession planning

Field Operations Management

Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships
Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges
Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions
Conduct weekly conference calls with DM to communicate program updates and strategic priorities
Manage budget for assigned geographic area to maximize revenue and profit and lowering workman’s compensation claims by enforcing a safe work environment

Additional responsibilities as assigned by one’s supervisor or other manager related to the position/department

Client Relationship

Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.

Teamwork/Dynamics

Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Efficient tactical support on BA process, day to day business needs, and administrative support. Communicate daily/weekly with BAs through Whats App. Conduct weekly conference calls with local team to communicate program updates and strategic priorities.

Supervisory Responsibilities

Direct Reports

Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving are essential duties and function of this job
Travel up to 50%

Education Level: (Required): Bachelor's Degree

Field of Study/Area of Experience

2-4 years of experience

Experience In The Alcohol Or Beverage Industry Preferred

Experience working in an agency, retail, CPG or CE environment

Skills, Knowledge And Abilities

Team player; works collaboratively with others.

Able to work in a fast-paced, results-driven environment.

Able to be nimble in ambiguity; be open to change; embrace innovative ideas.

Able to communicate effectively through various methods while appropriately tailoring the message to the audience.

Ability to work independently while managing multiple tasks and deadlines.

Proven success in the execution and evaluation of sampling programs

Experience with recruiting, interviewing, and training Brand Ambassadors

Experience in creating weekly schedules with specific parameters for execution

Experience with approving team events, recaps, and payroll systems

Environmental & Physical Requirements

Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Additional Information Regarding Job Duties And Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Will Remain Open Until Filled

Seniority level