Brand Activation Assistant

Dale LA; Los Angeles (CA); On-site; USD 20,664,000 - 27,552,000; Full time

Benefits offered by this job

Hands-on activation experience

Career progression opportunities

Training and coaching

Job summary

Dale LA is seeking a Brand Activation Assistant to support live activations across Los Angeles. This entry-level, in-person role involves talking with customers, presenting products, and helping drive brand awareness at events, pop-ups, and retail environments.

The position emphasizes energetic, confident communication and a willingness to learn, with comprehensive training provided. No prior industry experience is required, and you will join a collaborative team focused on customer acquisition

Qualifications

• Confident and clear communication required.
• Comfortable approaching and speaking with new people.
• Friendly, energetic, and professional personality.

Responsibilities

• Represent client brands at face-to-face activations, retail locations, events, and promotional environments.
• Engage customers in friendly, professional conversations.
• Introduce products and services and explain their value clearly.
• Create positive first impressions and memorable customer interactions.
• Identify customer needs and respond to questions.
• Support direct sales and customer acquisition through face-to-face conversations.
• Work toward agreed sales and customer engagement targets.
• Assist with preparing activation areas, displays, promotional materials, and event spaces.
• Maintain a professional appearance and positive brand representation.
• Develop strong product and service knowledge.
• Record relevant customer and sales information when required.
• Work with experienced team members and apply feedback to improve communication and sales performance

Skills

Communication skills

Public speaking

Personable

Sales interest

Job description

Brand Activation Assistant – Entry Level

Job Type: Full-Time, In-Person

Experience Level: Entry Level

About the Role

We are looking for a Brand Activation Assistant to help bring client brands directly to customers across Los Angeles.

This is an entry-level, face-to-face sales and customer engagement role involving live brand activations, retail environments, events, pop-ups, and other high-footfall locations.

You will be part of the customer-facing experience — starting conversations, introducing products and services, answering questions, creating positive interactions, and supporting customer acquisition and sales results.

The position is ideal for someone who is energetic, personable, confident speaking with the public, and interested in developing professional experience in sales, brand representation, customer service, and live activations.

No previous industry experience is required. Training and coaching are provided.

Key Responsibilities

• Represent client brands at face-to-face activations, retail locations, events, and promotional environments


• Engage customers in friendly, professional conversations


• Introduce products and services and explain their value clearly


• Create positive first impressions and memorable customer interactions


• Identify customer needs and respond appropriately to questions


• Support direct sales and customer acquisition through face-to-face conversations


• Work toward agreed sales and customer engagement targets


• Assist with preparing activation areas, displays, promotional materials, and event spaces


• Maintain a professional appearance and positive brand representation


• Develop strong product and service knowledge


• Record relevant customer and sales information when required


• Work with experienced team members and apply feedback to improve communication and sales performance

What We’re Looking For

• Confident and clear communication skills


• Comfortable approaching and speaking with new people


• Friendly, energetic, and professional personality


• Interest in face-to-face sales and brand representation


• Ability to work in busy public environments


• Positive attitude and willingness to learn


• Reliable, punctual, and self-motivated


• Comfortable working toward sales and performance targets


• Previous experience in retail, hospitality, events, sales, or customer service is welcome but not essential

What We Offer

• Hands-on experience in face-to-face sales and customer acquisition


• Practical experience in live brand activations and event environments
  
• Development of communication, presentation, and customer service skills


• Sales coaching and ongoing professional development


• Performance-based earning opportunities


• Opportunities for career progression based on performance and capability


• Varied customer-facing working environments across Los Angeles

We are an equal opportunity employer. Employment decisions are based on qualifications, skills, performance, and business needs.