Brand Activation Assistant

Dale LA; Los Angeles (CA); On-site; USD 22,000 - 30,000; Full time

Job summary

Dale LA is seeking a Brand Activation Assistant to bring client brands directly to customers across Los Angeles. This entry-level, in-person role focuses on live activations, retail environments, events, pop-ups, and other high-footfall locations.

You will start conversations, introduce products, handle questions, and support customer acquisition with energetic, personable communication. Training is provided; previous industry experience is not required.

Qualifications

• Confident and clear communication skills.
• Comfortable approaching and speaking with new people.
• Friendly, energetic, and professional personality.

Responsibilities

• Represent client brands at activations, retail locations, events and promotions.
• Engage customers in friendly, professional conversations.
• Explain products and services and their value clearly.
• Create positive first impressions and memorable interactions.
• Identify customer needs and respond to questions.
• Support direct sales and customer acquisition through face-to-face conversations.
• Work toward sales and engagement targets.
• Prepare activation areas, displays and promotional materials.

Skills

Confident communicator

Approach new people

Energetic and personable

Public speaking

Job description

Brand Activation Assistant – Entry Level

Job Type: Full-Time, In-Person

Experience Level: Entry Level

About the Role

We are looking for a Brand Activation Assistant to help bring client brands directly to customers across Los Angeles.

This is an entry-level, face-to-face sales and customer engagement role involving live brand activations, retail environments, events, pop-ups, and other high-footfall locations.

You will be part of the customer-facing experience — starting conversations, introducing products and services, answering questions, creating positive interactions, and supporting customer acquisition and sales results.

The position is ideal for someone who is energetic, personable, confident speaking with the public, and interested in developing professional experience in sales, brand representation, customer service, and live activations.

No previous industry experience is required. Training and coaching are provided.

Key Responsibilities

• Represent client brands at face-to-face activations, retail locations, events, and promotional environments
• Engage customers in friendly, professional conversations
• Introduce products and services and explain their value clearly
• Create positive first impressions and memorable customer interactions
• Identify customer needs and respond appropriately to questions
• Support direct sales and customer acquisition through face-to-face conversations
• Work toward agreed sales and customer engagement targets
• Assist with preparing activation areas, displays, promotional materials, and event spaces
• Maintain a professional appearance and positive brand representation
• Develop strong product and service knowledge
• Record relevant customer and sales information when required
• Work with experienced team members and apply feedback to improve communication and sales performance

What We’re Looking For

• Confident and clear communication skills
• Comfortable approaching and speaking with new people
• Friendly, energetic, and professional personality