Book Social Media Strategist

Simons; New York; Hybrid; USD 65,000 - 90,000; Full time

Job summary

Scribner is seeking a creative, digitally savvy Social Media Marketing Associate to lead day-to-day content creation, scheduling, community engagement, and influencer outreach across Scribner’s social platforms.

The ideal candidate translates books, authors, and cultural moments into engaging, platform-specific content and collaborates with title marketers and authors to develop social campaigns for frontlist and backlist titles.

Qualifications

• 2–4 years of social media marketing or related experience.
• Experience managing branded social accounts and platform-specific content.
• Strong photography, videography, editing, and copywriting skills.
• Creative and trend-aware with ability to translate books into platform-specific content.
• Experience with influencer outreach and building creator relationships.
• Familiarity with social analytics and performance measurement.
• Experience with Sprout Social, Hootsuite, Sprinklr, Canva or similar tools.
• Excellent organizational and project-management skills.
• Strong written and verbal communication.
• Ability to collaborate with authors and marketing teams.

Responsibilities

• Plan, create, schedule, and monitor content across Instagram, TikTok, and emerging channels.
• Manage Scribner’s social content calendar across title campaigns and imprint initiatives.
• Develop and manage influencer outreach, identify creators, coordinate mailings, track results.
• Collaborate with title marketers to craft social media strategies for book campaigns.
• Track performance, analyze engagement data, share actionable insights.
• Establish and monitor KPIs for social campaigns.
• Stay current on social media trends, platform updates, and conversations.
• Attend select events to capture content for Scribner’s channels.
• Propose growing Scribner’s presence across established and new channels.

Skills

Content creation

Social media marketing

Copywriting

Video editing

Analytics & reporting

Project management

Communication

Independent work

Tools

Sprout Social

Hootsuite

Sprinklr

Canva

Job description

Scribner is seeking a creative, digitally savvy Social Media Marketing Associate to lead day-to-day content creation, scheduling, community engagement, and influencer outreach across Scribner’s social platforms.

The ideal candidate translates books, authors, and cultural moments into engaging, platform-specific content and collaborates with title marketers and authors to develop social campaigns for frontlist and backlist titles.