Boating Brand Social Media Strategist

Chaparral Boats Inc; Nashville (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Chaparral & Robalo Boats in Nashville, GA is seeking a creative Social Media Specialist to tell our brand stories across LinkedIn, Instagram, Facebook, and YouTube. You will shape voice, drive engagement, and support lead generation.

The ideal candidate has 2–3 years in social media management for B2C, strong writing and editing skills, and comfort with analytics tools. Boating lifestyle experience is a plus and local candidates are preferred.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2–3 years of social media management for B2C companies.
• Strong knowledge of Facebook, LinkedIn, X, TikTok, and Instagram.
• Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite).
• Knowledge of video/photo editing tools (Adobe Creative Suite, Canva, Final Cut Pro).

Responsibilities

• Develop and execute social media strategies for Chaparral and Robalo brands.
• Create engaging captions, post copy, and responses reflecting brand voice.
• Monitor channels, respond to comments, and analyze performance to optimize campaigns.

Skills

Social media strategy

Analytics & reporting

Video editing

Storytelling & writing

Education

Bachelor’s degree in marketing or communications

Tools

Meltwater

Meta Business Suite

Adobe Creative Suite

Canva

Final Cut Pro

Job description

Chaparral & Robalo Boats in Nashville, GA is seeking a creative Social Media Specialist to tell our brand stories across LinkedIn, Instagram, Facebook, and YouTube. You will shape voice, drive engagement, and support lead generation.

The ideal candidate has 2–3 years in social media management for B2C, strong writing and editing skills, and comfort with analytics tools. Boating lifestyle experience is a plus and local candidates are preferred.