Boating Brand Social Media Strategist

Mastercraft Boat Company LLC

Nashville (TN)

Sur place

USD 52 000 - 76 000

Plein temps

14 jours+

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Résumé du poste

Chaparral & Robalo Boats is seeking a Social Media Specialist to shape and maintain brand voice for its boat brands. You will develop strategies across LinkedIn, Instagram, Facebook, and YouTube, create engaging content, manage campaigns, and engage with our online community.

The role emphasizes data-driven insights, social listening, and collaboration with the marketing team to support events and product launches.

Qualifications

Bachelor’s degree in marketing, communications, or related field.
2–3 years of experience in social media management for B2C.
Solid understanding of Facebook, LinkedIn, X, TikTok and Instagram.
Experience with analytics and reporting tools (Meltwater, Meta Business Suite).
Knowledge of video/photo editing tools (Adobe CC, Canva, Final Cut Pro).
Familiarity with social publishing and listening tools (Meltwater).
Knowledge of marketing principles: brand awareness, audience targeting, conversion strategies.

Responsabilités

Develop and execute social media strategies for Chaparral & Robalo brands across LinkedIn, Instagram, Facebook, and YouTube.
Create engaging content, manage campaigns, and engage with online communities.
Monitor brand perception using social listening tools and data-driven insights.
Collaborate with marketing team to maintain a content calendar and align with product launches.
Write captions and responses reflecting the brand voice and quality standards.