Binance Accelerator Program - Growth Marketing

Binance; United States; Remote; USD 50,000 - 75,000; Full time

Job summary

A leading blockchain company seeks early career talent for its Binance Accelerator Program in marketing. This fixed-term program offers hands-on experience in the Web3 space, focusing on supporting marketing activities, user engagement, and content creation. Ideal for university students and recent graduates aiming to kickstart a career in a fast-paced environment.

Qualifications

• Exposure to digital marketing experience, preferably in crypto or tech sectors.
• Strong interest and knowledge in crypto, blockchain, and technology.
• Native Portuguese and/or Spanish skill, with advanced English fluency.

Responsibilities

• Support marketing activities within Growth Marketing, especially Paid Media.
• Manage and optimize user engagement and brand awareness.
• Assist in executing global marketing campaigns.

Skills

Data-driven marketing mindset

Digital marketing

Content creation

Consumer analysis

Community management

Education

Bachelor degree or above in marketing

Job description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

About Binance Accelerator Program

Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE

Who may apply

Current university students and recent graduates

Responsibilities:

• Responsible for supporting all marketing activities within Growth Marketing with special focus on Paid media, Lifecycle, Content creation and SEO;
• Assist the execution of the growth and performance marketing side of our local and global campaigns;
• Drive the content creation for Always On Messaging for Paid ads, drive implementation, monitoring and reporting;
• Manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement;
• Grow our active user base and increase awareness of the Binance brand through data-driven performance marketing, competitive benchmarking and expansion of service offerings (e.g. new listings, etc.);
• Analyze Consumer Segment for our key markets;
• Daily, weekly and monthly reporting to executive management and stakeholder teams, which includes results and improvement plans;
• Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts;
• Support Affiliate marketing team. Attract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth;
• Support senior leads in the team by Implementing design, planning and execution of Binance KR’s annual marketing strategy, marketing activities, events, and campaigns to local audiences.

Requirements:

• Bachelor degree or above, prefer major in marketing;
• Exposure to digital marketing planning and execution work experience, preferably in crypto exchanges/fintech/eCommerce/tech/gaming, B2C facing;
• Past marketing/growth roles at Spanish virtual asset exchange is strongly preferred;
• Must have a strong interest and knowledge in the crypto / blockchain / technology space;
• Data-driven and performance marketing mindset is a must;
• Proven experience in growing and managing a user base;
• Language skills: Portuguese and/or Spanish native, and Advanced English;
• Ability to handle a fast-paced environment and many moving parts at once;
• Experience in community management and events is a plus.