Billboard: Director, Branded Content
Penske Media Corp.
A complete application in a minute — tailored resume and cover letter, ready to send.
Benefits offered by this job
Job summary
Billboard, part of Penske Media Corporation, seeks a Director of Branded Content to lead the Brand Studio in developing multi-platform, premium content for world-class brand partners. This role blends production, storytelling, and strategy to shape creative vision across video, live events, and talent partnerships.
Based in our Los Angeles office with NYC option, you will oversee ideation through execution, collaborate across editorial, social, events and sales, and drive high-impact campaigns
Qualifications
- 8–10 years producing branded video and social content in a major media publisher, entertainment brand, music company, agency, studio, network, or related industry
- Deep understanding of music, pop culture and visual storytelling
- Portfolio showcasing video, digital and experiential creative with cultural impact
- Established network of creative freelancers and production partners
- Exceptional leadership skills with a track record of mentoring creative talent
- Ability to balance big-picture vision with hands-on execution
- Strong project management, organizational, communication and problem solving skills
- Experience managing talent-facing productions and high-profile partnerships
- Proficiency in video editing and design tools (Premiere, CapCut, Adobe)
- Proficiency with content management and publishing platforms (WordPress, JW Player, Brightcove)
- Familiarity with Keynote, JIRA, Salesforce and production workflows is a plus
- Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
- Spanish language proficiency is a plus
- Ability to travel up to 20% of the time
Responsibilities
- Collaborate with sales and strategy on pre-sale creative development including brainstorms, pitch ideation, talent recommendations and sponsorship concepts for multi-platform programs valued at $10MM+
- Lead development and pre-production for sold programs including creative treatments, social concepting, talent integration and production planning
- Oversee end-to-end creative execution across branded video, social and live event content including on-set production and post-production workflows
- Provide overarching creative direction across branded content to ensure a cohesive, premium brand vision
- Develop innovative social-first creative strategies to maximize audience engagement and platform performance
- Lead talent partnerships and bookings including negotiations, logistics and fulfillment of deliverables
- Review and refine treatments, scripts, copy, video cuts and presentation materials
- Excellent live presentation skills to excite partners around creative vision
- Video editing and post-production capabilities across short-form, branded and event recap content
- QC and final delivery of video assets for client, social, editorial, and event use
- Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production and Events teams
- Build and maintain relationships with freelance and external creatives
- Collaborate on campaign reporting, wrap materials, recaps and final program deliverables
- Oversee digital publishing workflows across WordPress, JW Player and Brightcove
Skills
Education
Tools
Job description
Billboard is seeking a highly creative, music-obsessed Director of Branded Content to join our Brand Studio team. This role will lead the development and execution of custom content across video, live event and talent-driven partnerships for world-class brand partners and help shape the creative and stylistic vision of our work.
The ideal candidate is equal parts producer, storyteller, creative director and strategist — someone who thrives in fast-paced environments, is tapped into culture and can bring premium, visually stunning content to life across platforms on screen and IRL.
This role will oversee branded content production from ideation through execution, while also leading the Brand Studio’s creative vision across custom programs and tentpole initiatives.
Reporting to the SVP, Brand Studio & Partnerships, this position will collaborate closely with internal creative, editorial, social, video, events, sales, and partnership teams, as well as external talent teams, production partners and freelance creatives. This position is being offered in our New York City or Los Angeles office.
- Collaborate with sales and strategy teams on pre-sale creative development, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts and budget planning for multi-platform programs valued at $10MM+.
- Lead development and pre-production for sold programs, including creative treatments, social concepting, talent integration, event activations and production planning
- Oversee end-to-end creative execution across branded video, social and live event content, including on-set production, post-production workflows, and experiential support
- Provide overarching creative direction across branded content work to ensure a cohesive, premium brand vision
- Develop innovative, social-first creative strategies designed to maximize audience engagement, cultural relevance and platform performance
- Lead talent partnerships and bookings, including negotiations, logistics, and fulfillment of partnership deliverables and entitlements
- Review and refine treatments, scripts, copy, video cuts, and presentation materials with a strong editorial eye for clarity, tone, and polish
- Excellent live presentation skills, and the ability to get partners excited and aligned with your creative vision
- Video editing and post-production capabilities across short-form, branded, and event recap content - cutdowns, string-outs, selects, and rough-to-final edit management
- QC and final delivery of video assets for client, social, editorial, and event use
- Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, and Events teams to deliver best-in-class storytelling and client solutions
- Build and maintain strong relationships with freelance and external creative partners including writers, directors, editors, photographers, producers, stylists, and content creators
- Collaborate with Project Management, Account Management, and Sales teams on campaign reporting, wrap materials, recaps, and final program deliver
- Oversee digital publishing workflows across platforms including WordPress, JW Player, Brightcove, and social channels.
- At least 8-10 years of experience producing branded video and social content within a major media publisher, entertainment brand, music company, agency, studio, network, or related industry
- Deep understanding of music, pop culture and visual storytelling
- A strong portfolio showcasing video, digital and experiential creative with cultural impact
- Established network of creative freelancers and production partners, including writers, editors, directors, photographers, producers and creators
- Exceptional leadership skills, with a track record of mentoring creative talent
- Ability to balance big-picture vision with hands-on execution
- Strong project management, organizational, communication and problem solving skills
- Experience managing talent-facing productions and high-profile partnerships
- Proficiency in video editing and design tools (Premier, CapCut, Adobe) and demonstrated skills across video, motion and 3D
- Proficiency with content management and publishing platforms including WordPress, JW Player, and Brightcove
- Familiarity with Keynote, JIRA, Salesforce, and production management workflows is a plus
- Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
- Spanish language proficiency is a plus
- Ability to travel up to 20% of the time
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
A good faith estimate of the salary range is $110k - $120k + bonus upon hire.Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally.We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.PMC also offersFlexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.As part of PMC's dedication to consistently meet employee’s needs, we have launched a new Flexible Vacation Policy.
At PMC, we believe working in a highly collaborative, office-first environment that fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.
Billboard is the world's most influential music publication, providing breaking news, charts, reviews, and insights that define the music industry. For over 130 years, Billboard has been the definitive source for music industry professionals, artists, and fans worldwide. As part of Penske Media Corporation's portfolio, Billboard combines its rich editorial heritage with cutting-edge digital innovation, reaching millions of readers across multiple platforms. Billboard's iconic charts, including the Billboard Hot 100, remain the global standard for measuring commercial music success, while its editorial content shapes conversations about music culture, business, and artistry.
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.
- Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
- The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’sRockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
- Luminate, the premier music and entertainment data and analytics company.
PMC and its subsidiaries are co-headquartered in New York and Los Angeles, withadditionaloffices spanning 14 countries worldwide.
Visit www.PMC.com to explore our complete portfolio.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
