Bilingual Marketing Specialist ChineseEnglish

US Lion Travel; El Monte (CA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Birthday Leave

Bonus based on performance

Competitive salary

Employee discounts

Paid time off

Parental leave

Training & development

Job summary

A leading travel company in California seeks a Bilingual Marketing Specialist to develop marketing plans for the global Chinese-speaking community. Responsibilities include managing social media campaigns and tracking performance. Candidates should hold a Bachelor’s degree and possess strong bilingual skills in Chinese and English. This role welcomes entry-level applicants and offers a competitive compensation package.

Qualifications

• Proficient in digital marketing trends and social media management.
• Entry-level applicants are welcome, relevant experience preferred.
• Must have legal authorization to work in Canada.

Responsibilities

• Develop and execute marketing plans and campaigns.
• Manage website content and track performance.
• Engage target audiences on social media platforms.
• Implement media buying strategies and SEO optimization.
• Assist with additional tasks as assigned by supervisor.

Skills

Bilingual in Chinese and English

Strong analytical skills

Proactive mindset

Excellent communication skills

Team collaboration

Education

Bachelor’s degree in Marketing or related fields

Job description

Benefits

• Birthday Leave
• Bonus based on performance
• Competitive salary
• Employee discounts
• Paid time off
• Parental leave
• Training & development

About Lion Travel

Join Lion Travel — Connect the World, Share the Culture!

With over 40 years of experience and 36 offices worldwide, Lion Travel is Taiwan’s leading travel brand, proudly serving more than one million travelers annually.

As we continue to grow in the US, we are looking for a passionate, culturally fluent Bilingual Marketing Specialist to help craft inspiring travel experiences for the global Chinese-speaking community.

Responsibilities

• Develop, write, and execute comprehensive marketing plans and campaigns.
• Manage and update website content; track site performance and produce regular marketing reports.
• Build brand presence through major social media platforms (Facebook, TikTok, Xiaohongshu, etc.) and engage target audiences.
• Plan and implement media buying strategies; execute SEO optimization.
• Support additional projects and tasks assigned by the supervisor.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Advertising, Business Administration, or related fields.
• Professional proficiency in both written and spoken Chinese and English.
• Experience or familiarity with social media management and current digital marketing trends.
• Must have legal authorization to work in Canada.
• Strong analytical skills, proactive mindset, excellent communication, and team collaboration skills.
• Entry-level applicants are welcome. Candidates with relevant experience may be offered a competitive compensation package.

Why Join Us?

✨ Diverse Travel Products 🚀 Digital Innovation 🌐 Global Partnerships 📈 Career Growth Opportunities