Bilingual Marketing Manager - Latin America & Caribbean

Little Caesars Pizza; Orlando (FL); On-site; USD 60,000 - 120,000; Full time

Job summary

Little Caesars Pizza is seeking a Bilingual Marketing Manager to lead marketing strategies across the Latin America & Caribbean regions. The successful candidate will manage marketing initiatives, support franchisees, and ensure brand standards. A strong background in marketing and bilingual communication skills are essential for this role.

Qualifications

• Minimum of five years experience in marketing.
• Bilingual in English and Spanish.
• Excellent analytical and problem-solving skills.

Responsibilities

• Develop and coordinate marketing and advertising activities for franchisees.
• Lead marketing initiatives to drive business goals and evaluate effectiveness.
• Travel to assess market dynamics and support franchisees.

Skills

Analytical skills

Presentation skills

Problem-solving skills

Communication skills

Time-management skills

Education

Bachelor’s degree in marketing, communications, or advertising

Tools

Microsoft Office

Adobe Acrobat

Job description

Bilingual Marketing Manager - Latin America & Caribbean

Bilingual Marketing Manager - Latin America & Caribbean

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Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.

Your Mission:

In this role, you will develop, coordinate and oversee all marketing and advertising activities for assigned franchisees within the Latin America & Caribbean region. You will provide ongoing marketing and brand direction and support to franchisees with local marketing programs. You will work with marketing to team to develop short-term and long-term strategies and marketing programs focused on driving sales, traffic, market share growth and branding across the region. Bilingual English/Spanish communication skills required.

How You’ll Make an Impact:

• Plan, develop and execute marketing programs based on consumer insights and business needs.
• Work with media and creative agencies to develop and execute marketing programs that fulfill brand needs.
• Lead cross-functional projects to ensure collaboration and support to marketing initiatives that drive business goals.
• Support, coach, and counsel franchisees with local store marketing programs.
• Assure brand standards are consistently met across the region.
• Assesses regional performance and opportunities across all franchisees.
• Travel within region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs.
• Provides analysis and recommendations related to regional initiatives.
• May assist with regional market tests such as but not limited to new products, promotions, and pricing.
• Develop branded training programs for local marketing teams.
• Analyzes marketing plan effectiveness and cost efficiencies with franchisee for priority situations. Provides further developmental recommendations as needed.
• Communicates with franchisees, marketing staff and senior management on marketing plans and strategies. Ensures timely, accurate and thorough marketing communication to assigned area of responsibility.
• Collects and analyzes annual ad-plan for all assigned franchisees. Provides recommendations and coaches as necessary to stimulate further sales and/or further target investment dollars.
• Identifies and develops marketing action plans, including local store marketing, for priority markets and priority store situations. Assist when needed in plan execution.
• Conducts meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing.

Who You Are:

• Bachelor’s degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered.
• Five years proven experience developing and executing marketing plans.
• The ability to analytically and statistically evaluate print, broadcast, marketing effectiveness, overall sales and competitive trends.
• Knowledge and understanding of vertically integrated marketing philosophies.
• Excellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups.
• Experience in agency processes as briefing, creative development and media planning.
• Ability to influence internal and external stakeholders and drive cross-functional collaboration.
• Evidence of well-developed verbal and written communication and presentation skills.
• Excellent analytical and problem-solving skills.
• Excellent planning, time-management, organizational, and multi-tasking skills.
• Demonstrated proficiency with Microsoft Office applications, Excel, PowerPoint, Word, Adobe Acrobat.
• The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines.
• The ability to work evenings and weekends and in the store as required and directed.

Preferred Knowledge, Skills, and Abilities:

• Experienced in the retail or consumer goods industry, preferably in field marketing.
• Understands basic restaurant operations, particularly customer service.

Where You’ll Work:

• Half of working time spent in the marketplace consulting with franchisees and evaluating the effectiveness of marketing efforts and expenditures. No hazardous conditions present.
• Exposure to elements in the store environment.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Restaurants, Retail, and Food and Beverage Services

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