Bilingual Marketing Enrollment Coordinator-PACE Program

chaptershealth

Fort Myers (FL)

On-site

USD 52,000 - 70,000

Full time

5 days ago

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Benefits offered by this job

Mileage reimbursement

Coverage area: FL Tri County (Charlott

Job summary

Chapters Health seeks a Marketing Liaison (PACE) to drive growth through strategic outreach, relationship management, and community engagement for the Hope PACE program. You will work as a key liaison between Hope PACE and referral partners to communicate benefits and expand access to services.

The role requires bilingual English/Spanish communication, enrollment growth focus, and collaboration with clinical and community partners to enhance program awareness and referrals.

Qualifications

Bilingual fluency in English and Spanish (written and verbal) is required.
Minimum 2 years in healthcare sales, marketing, or outreach performance.
Bachelor's degree in Marketing, Business, Public Relations, or related field preferred.

Responsibilities

Drive enrollment growth by executing targeted marketing strategies.
Educate referral sources and increase awareness of Hope PACE program benefits.
Identify opportunities to increase qualified referrals and conversions.
Maintain strong relationships with referral partners and community organizations.

Skills

Bilingual English/Spanish

Healthcare outreach

Relationship building

Marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Job description

It's inspiring to work with a company where people truly BELIEVE in what they're doing!

When you become part of the Chapters Health Team, you'll realize it's more than a job. It's a mission. We're committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

Benefits Begin Day 1

Mileage reimbursement
FL Tri County Coverage Area-Charlotte, Collier and Lee

The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services.

This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners. The coordinator plays a vital role in supporting enrollment growth by executing targeted marketing strategies, educating referral sources, and identifying opportunities to increase qualified referrals and conversions.

Education and Experience

Minimum of 2 years of proven healthcare sales, marketing, or outreach performance required
Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
Equivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) considered
Fluency in English and Spanish (written and verbal) required
Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred
Prior formal sales or marketing training preferred

Certificates, Licenses, Registrations

Valid Florida Driver's License, current auto insurance, and reliable transportation required
Professional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the position
Completion of Alzheimer's Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hire

Core Competencies

Communication & Relationship Management

Exceptional bilingual communication skills with ability to effectively present to diverse audiences, including Spanish-speaking participants and families
Ability to establish and maintain strong, trust-based relationships with referral partners and community organizations
Skilled in identifying needs, addressing concerns, and overcoming objections with professionalism

Analytical & Strategic Thinking

Ability to analyze market trends, referral patterns, and conversion data to guide outreach strategy
Proficiency in understanding key performance indicators, including referral volume, conversion rates, and growth targets
Basic understanding of statistical concepts such as averages, percentages, and trend analysis

Professional & Technical Skills

Strong written communication and documentation skills
Proficiency with CRM systems to track referral activity and pipeline management
Ability to interpret and apply regulatory guidelines (CMS, AHCA) related to healthcare marketing

Position Responsibilities (Not All-Inclusive)

Growth & Market Development

Achieve defined monthly, quarterly, and annual enrollment and referral growth targets
Execute strategic outreach plans aligned with organizational census and market share goals
Identify and develop new referral sources across healthcare systems and community organizations
Analyze referral trends and implement strategies to improve conversion rates and referral quality

Referral Partner Engagement

Serve as the primary liaison to referral partners including:
Physician practices
Hospitals and health systems
Skilled nursing and assisted living facilities
Home health agencies
Veterans Administration
Area Agency on Aging and community-based organizations

Conduct bilingual presentations, in-services, and educational sessions to increase program awareness
Provide ongoing education on: PACE program benefits and services
Medicare and Medicaid eligibility guidelines
Clinical and social advantages of community-based care versus institutional settings

Sales Execution & Pipeline Management