Bilingual Marketing Enrollment Coordinator-PACE Program

Chapters Health System; Fort Myers (FL); Hybrid; USD 55,000 - 86,000; Full time

Benefits offered by this job

Mileage reimbursement

Job summary

Chapters Health System in Florida is seeking a Marketing Liaison (PACE) to drive growth, market expansion, and referral development for the Hope PACE program. You will engage referral partners and educate stakeholders about program benefits to increase enrollment and access to services.

The role requires fluency in English and Spanish, strong presentation skills, and experience in healthcare marketing or outreach.

Qualifications

• Minimum 2 years healthcare sales/marketing/outreach experience.
• Bachelor's degree in Marketing, Business, Public Relations, or related field preferred.
• Equivalent clinical or patient-centered background considered.
• Fluency in English and Spanish (written and verbal) required.
• Experience with Medicare, Medicaid, or senior healthcare populations strongly preferred.
• Prior formal sales or marketing training preferred.

Responsibilities

• Growth & Market Development: Achieve defined monthly, quarterly, and annual enrollment and referral growth targets. Execute strategic outreach plans aligned with census and market share goals.
• Referral Partner Engagement: Serve as primary liaison to referral partners and conduct bilingual presentations to increase program awareness.
• Sales Execution & Pipeline Management: Plan and execute effective sales calls, build relationships, assess needs, and close for referrals.
• Collaboration with Clinical Leadership: Partner with IDT and clinical leadership to align referral strategies with participant needs and expectations.
• Community Engagement & Marketing: Represent Hope PACE at events, distribute bilingual marketing materials, and ensure CMS compliance.

Skills

Bilingual communication

Relationship building

Sales & marketing

Data analysis

Strategic thinking

Education

Bachelor's degree in Marketing/Business/Public Relations or related field

Equivalent clinical or patient-centered background considered

Tools

CRM systems

Job description

It’s inspiring to work with a company where people truly BELIEVE in what they’re doing! When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

Benefits

Begin Day 1 Mileage reimbursement FL Tri County Coverage Area-Charlotte, Collier and Lee

The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services. This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners. The coordinator plays a vital role in supporting enrollment growth by executing targeted marketing strategies, educating referral sources, and identifying opportunities to increase qualified referrals and conversions.

Education and Experience

• Minimum of 2 years of proven healthcare sales, marketing, or outreach performance required
• Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
• Equivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) considered
• Fluency in English and Spanish (written and verbal) required
• Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred
• Prior formal sales or marketing training preferred

Certificates, Licenses, Registrations

• Valid Florida Driver’s License, current auto insurance, and reliable transportation required
• Professional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the position
• Completion of Alzheimer’s Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hire

Core Competencies

Communication & Relationship Management

• Exceptional bilingual communication skills with ability to effectively present to diverse audiences, including Spanish-speaking participants and families
• Ability to establish and maintain strong, trust-based relationships with referral partners and community organizations
• Skilled in identifying needs, addressing concerns, and overcoming objections with professionalism

Analytical & Strategic Thinking

• Ability to analyze market trends, referral patterns, and conversion data to guide outreach strategy
• Proficiency in understanding key performance indicators, including referral volume, conversion rates, and growth targets
• Basic understanding of statistical concepts such as averages, percentages, and trend analysis

Professional & Technical Skills

• Strong written communication and documentation skills
• Proficiency with CRM systems to track referral activity and pipeline management
• Ability to interpret and apply regulatory guidelines (CMS, AHCA) related to healthcare marketing

Position Responsibilities (Not All-Inclusive)

Growth & Market Development Achieve defined monthly, quarterly, and annual enrollment and referral growth targets Execute strategic outreach plans aligned with organizational census and market share goals Identify and develop new referral sources across healthcare systems and community organizations Analyze referral trends and implement strategies to improve conversion rates and referral quality.

Referral Partner Engagement Serve as the primary liaison to referral partners including: Physician practices Hospitals and health systems Skilled nursing and assisted living facilities Home health agencies Veterans Administration Area Agency on Aging and community-based organizations Conduct bilingual presentations, in-services, and educational sessions to increase program awareness Provide ongoing education on: PACE program benefits and services Medicare and Medicaid eligibility guidelines Clinical and social advantages of community-based care versus institutional settings.

Sales Execution & Pipeline Management Plan and execute effective sales calls, including: Pre-call planning and research Relationship development Needs assessment and solution presentation Objection handling and closing for referral commitment Maintain accurate and timely documentation of all outreach activities in CRM Track and report on referral pipeline, activity metrics, and outcomes.

Collaboration with Clinical Leadership Partner with interdisciplinary team (IDT) and clinical leadership to: Align referral strategies with participant needs Communicate market trends and referral partner expectations Strengthen program positioning and service delivery responsiveness.

Community Engagement & Marketing Represent Hope PACE at community events, health fairs, and networking functions Support development and distribution of bilingual marketing materials Ensure all activities align with CMS and state regulatory requirements.

Professional Development Participate in ongoing education related to healthcare trends, senior care services, and regulatory updates Stay informed on industry changes impacting Medicare, Medicaid, and PACE programs.

Incentive / Commission Structure

This position is eligible for a performance-based incentive program designed to reward achievement of defined growth and enrollment goals. Specific incentive amounts, thresholds, and payout structures are defined by leadership and may be adjusted based on organizational priorities.

Work Environment & Travel Requirements

Frequent travel required within assigned territory and Hope PACE service areas, including Charlotte, Collier, and Lee Counties in Florida. Regular use of standard office equipment (computer, phone, printer, etc.).

Position Requirements Summary

• Strong presentation and bilingual (English & Spanish) communication skills
• Proven ability to meet or exceed performance goals
• Strategic thinker with a data-driven approach to growth
• Highly organized with strong follow-through and accountability
• Ability to work independently while collaborating across teams

Compensation

Pay Range: $55,232.15 - $86,300.24

Compliance & Background Screening

This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as ongoing compliance with the Drug-Free Workplace Policy. All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.

All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.

Company Overview

As a progressive leader and premier health organization, Chapters Health System is dedicated to delivering innovative care throughout chronic illness progression and beyond. Since 1983 as a community-based, not‑for-profits organization, Chapters Health has provided choices, education and guidance through its managed affiliates: Capital Caring Health, Chapters Health Foundation, Chapters Health Hospice, Chapters Health Pharmacy, Chapters Health Staffing, Cornerstone Hospice & Palliative Care, Good Shepherd Hospice, Hope Healthcare, Hospice of Okeechobee, HPH Hospice and LifePath Hospice. Chapters Health offers services throughout the Southeast and Mid‑Atlantic regions of the country to improve the patient/family experience well in advance of end‑of‑life needs.

Chapters Health and its affiliates are licensed in Alachua, Arlington, Bradford, Charlotte, Cherokee, Citrus, Cobb, Collier, Columbia, District of Columbia (all eight wards), Dixie, Fairfax, Fauquier, Fayette, Forsyth, Fulton, Gilchrist, Glades, Gwinnett, Hall, Hamilton, Hardee, Hendry, Hernando, Highlands, Hillsborough, Howard, Lafayette, Lake, Lee, Levy, Loudoun, Marion, Martin, Miami‑Dade, Monroe, Montgomery, Okeechobee, Orange, Osceola, Pasco, Pinellas, Polk, Prince George’s, Prince William, Putnam, St. Lucie, Sumter, Suwannee and Union counties.

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Equality Statement

It is the policy of the Organization to provide equal employment opportunities to all employees and applicants for employment. The Organization(s) complies with all civil rights laws and other federal, state and local fair employment laws that prohibit any unlawful employment practices including harassment and discrimination based on race, color, religion, gender, national origin, age, physical or mental disability, marital status, pregnancy, genetic information, status as a covered veteran, sexual orientation, or any other characteristic protected by law. Employment decisions, including hiring and promoting, are based on merit, qualifications, abilities and business needs. This policy applies to all terms and conditions of employment in accordance with applicable federal, state and local laws.