Bilingual Marketing Coordinator (English & Mandarin) - USA

Crimson Education; New York (NY); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

USD training budget

Psychologist on staff

Global/offices or remote flexibility

Job summary

Crimson Education in New York is seeking a marketing specialist to build and grow its US market presence by planning and executing events and campaigns to generate high-quality leads for a robust sales pipeline.

You will manage Chinese social media campaigns, monitor leads from multiple channels (WeChat, RED, FB, Email, SEO, etc.), report progress weekly, and help coordinate outreach through expos, webinars and school talks. Fluency in Mandarin and strong English are required.

Qualifications

• Native or proficient Mandarin and fluent English.
• Excellent communication and organizational skills.
• Strong time management under pressure and patient, empathetic approach.
• Experience with Chinese marketing platforms and CRM systems.
• Background in education sector and college admissions-related work.

Responsibilities

• Plan and execute marketing online and in-person events to generate high-quality leads and feed a healthy sales pipeline.
• Manage and execute Chinese social media campaigns.
• Monitor leads and enrollments from marketing across all channels with weekly/monthly reporting.
• Support outreach tactics including expos, seminars, webinars and school talks.

Skills

Mandarin

English

Communication

Organization

Time management

Patience & empathy

Willingness to learn

Chinese marketing platforms

Education sector experience

CRM Salesforce experience

Tools

Salesforce

Job description

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.
Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation
  

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

What are the main responsibilities for this role?

Education

Working closely with the US Chinese, and English marketing team, this role will be focused on building, developing and furthering Crimson Education's market presence in the US by:

• Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
• Manage and execute Chinese social media campaigns.
• Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
• Support in coordination of specific outreach tactics, including expos, seminars, webinars, school talks, and related event support.
  

What skills and experience are required?

• Native or Proficient in Mandarin
• Proficient in English - Spoken/Written
• Excellent communication skills
• Excellent organization skills
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
• Experience in Chinese Marketing platforms and channels
• Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
• Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
• Background in college consulting or similarly parent-focused roles (preferred but not mandatory)
  

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!