Bilingual Marketing Intern (English & Mandarin)

Crimson Education; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Internal promotions

$1000 training budget

Psychologist on staff

Fireside chats

Radical Candor culture

Global company with 28 markets

Job summary

Crimson Education is a leading college admissions consultancy helping students gain admission to top universities. The US marketing role focuses on building market presence in the US through Mandarin-focused campaigns, events, and CRM-driven lead generation.

You will plan and execute online and in-person events, manage Chinese Facebook campaigns, monitor leads across channels, and support outreach through seminars and school talks. Fluency in Mandarin and English is required.

Qualifications

• Native Mandarin and proficient English required.
• Strong communication and organization skills.
• Experience with Chinese marketing platforms and Facebook campaigns.
• Experience in education or professional services and using CRM.
• Experience in education sector or college consulting preferred.

Responsibilities

• Plan and execute marketing events and campaigns to generate high-quality leads.
• Manage and execute Chinese Facebook campaigns.
• Monitor leads and enrollments from marketing across channels with weekly/monthly reporting.
• Support outreach tactics including expos, seminars, webinars, and school talks.

Skills

Mandarin

English proficiency

Communication skills

Organization skills

Professionalism & resilience

Chinese marketing platforms

Facebook campaigns

CRM experience (Salesforce)

Education sector experience

College consulting background

Tools

Salesforce CRM

Facebook Ads Manager

Job description

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

What are the main responsibilities for this role?

Education

Working closely with the US Chinese, and English marketing team, this role will be focused on building, developing and furthering Crimson Education's market presence in the US by:

• Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
• Manage and execute Chinese Facebook campaigns.
• Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
• Support in coordination of specific outreach tactics, including expos, seminars, webinars, school talks, and related event support.

What skills and experience are required?

• Native or Proficient in Mandarin
• Proficient in English - Spoken/Written
• Excellent communication skills
• Excellent organization skills
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
• Experience in Chinese Marketing platforms and channels
• Experience in Facebook Marketing campaigns.
• Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
• Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
• Background in college consulting or similarly parent-focused roles (preferred but not mandatory)

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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