Bilingual Content & Social Media Specialist

RNR Tire Express; Tampa (FL); On-site; USD 30,000 - 47,000; Full time

Benefits offered by this job

Competitive pay

401K matching

Health insurance

Dental insurance

Vision insurance

Team environment

Advancement opportunities

Job summary

RNR Tire Express is seeking a Content Marketing Specialist to lead social media content creation and support campaigns across Spanish and English channels. The role blends hands-on content creation with executional support to keep websites accurate and campaigns flowing smoothly.

Ideal candidates are passionate about social content, videos, branding, and creative ideation, ready to travel to corporate locations and collaborate with the National Marketing Director.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• 2–3 years of experience in digital marketing, content coordination, or social media management.

Responsibilities

• Develop, launch, and maintain Spanish campaigns for franchisees across Meta and social channels.
• Translate and adapt English graphics and creative assets into Spanish while maintaining brand consistency and messaging.
• Update consumer and franchise websites with landing pages, forms, blogs, announcements, and other new content.
• Coordinate deployment of email and SMS campaigns using provided content and templates.
• Gather organic content from franchisees and organize a digital library for future posts.
• Maintain reporting templates, enter campaign data, and assist with monthly, quarterly, and annual recaps.
• Provide daily listening and response support for franchisees enrolled in the service, including Google and Facebook reviews and comments on paid and organic social posts.
• Travel to corporate store locations to capture store culture and team moments, products and promotions, customer interactions and testimonials, community engagement, and shot-list needs provided by the Digital Marketing Manager.
• Edit and curate captured footage in-house into high-quality, on-brand content.
• Create and maintain the national and corporate content calendar using strategy from the Digital Marketing Manager and National Brand Manager.
• Capture and edit photos and short-form video for Meta, TikTok, YouTube Shorts, and internal marketing channels.
• Capture and edit long- and short-form video and photos for Franchise Development.
• Organize and maintain the marketing asset hub (Canto) with brand-compliant templates, logos, and marketing materials.
• Support video and photography projects by tagging, uploading, and updating campaign assets.
• Assist with internal communications, social posting, and event-day marketing needs.
• Attend local store events, national giveaways, and grand openings as needed.

Skills

Social media management

Content creation

Video editing

Photography

Bilingual Spanish

Marketing analytics

Google Ads

Google Analytics

Canva

Photoshop

Mailchimp

Education

Bachelor’s degree in marketing, Communications, or a related field

Tools

Meta Business Suite

Canva

Photoshop

Mailchimp

Google Ads

Google Analytics

Job description

RNR Tire Express is seeking a Content Marketing Specialist to lead social media content creation and support campaigns across Spanish and English channels. The role blends hands-on content creation with executional support to keep websites accurate and campaigns flowing smoothly.

Ideal candidates are passionate about social content, videos, branding, and creative ideation, ready to travel to corporate locations and collaborate with the National Marketing Director.