Beverage Sales Manager

Horizon Hospitality; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A forward-thinking beverage company is seeking an experienced Beverage Sales Manager to lead product launches and drive growth across multiple channels. This remote position requires a strategic professional with a strong background in beverage sales and distributor management. The ideal candidate will have a proven track record in launching new products, excellent negotiation skills, and a passion for innovation. Willingness to travel up to 50% is required.

Qualifications

• 5+ years of experience in beverage sales, brand management, or business development.
• Proven success launching new products in beverage or related industries.
• Strong understanding of flavor innovation and mixology trends.
• Excellent negotiation and presentation skills.

Responsibilities

• Develop and execute go-to-market strategies for product launches.
• Manage relationships with key accounts including distributors and retailers.
• Negotiate contracts and promotional opportunities.
• Collaborate with R&D and marketing teams for product alignment.

Skills

Beverage sales experience

Negotiation skills

Relationship-building skills

Understanding of flavor innovation

CRM system proficiency (Salesforce)

Tools

Salesforce

Microsoft Office Suite

Job description

An innovative company is seeking an experienced Beverage Sales Manager to lead product launches and expansion across multiple channels. This role is ideal for a strategic, entrepreneurial professional with a strong background in sales, distributor management, and flavor innovation. The ideal candidate has experience driving growth through partnerships with major retailers, grocery accounts, and spirit distributors, and brings a passion for shaping the next generation of beverage experiences. This is a remote plus travel position (up to 50%).

Key Responsibilities

• Develop and execute go-to-market strategies that achieve strong retail placement and category growth.
• Build and manage relationships with key accounts, including spirit distributors, grocery partners, and retail buyers.
• Negotiate contracts, pricing, and promotional opportunities to drive sales and profitability.
• Lead product launches into major retailers and distribution networks.
• Collaborate with brand, R&D, and marketing teams to align innovation with market trends and flavor preferences.
• Participate in trade shows, tastings, and promotional activations to strengthen brand presence.
• Analyze market data, category trends, and competitor activity to inform strategic decisions.
• Partner with distributors and co-marketing teams to execute joint promotional programs and activations.

Qualifications

• 5+ years of experience in beverage sales, brand management, or business development.
• Proven success launching new products in beverage, CPG, or related industries.
• Significant off-premise sales experience
• Strong understanding of flavor innovation, mixology trends, and category dynamics.
• Existing relationships within spirit distribution, grocery, or retail beverage channels preferred.
• Excellent negotiation, presentation, and relationship-building skills.
• Ability to collaborate cross-functionally and manage multiple priorities in a fast-paced environment.
• Proficient in CRM systems (Salesforce preferred) and Microsoft Office Suite.
• Willingness to travel up to 50%.

If interested in learning more about this opportunity, please apply with an updated resume or send to Alissa Thomas ([e-mail]).

only qualified candidates will be contacted

Click here to apply online