Beverage Director, CALA (Fluent Spanish Required)

IMI Agency; Miami (FL); Remote; USD 95,000 - 105,000; Full time

Job summary

A leading agency seeks a Beverage Director to oversee beverage initiatives across the Caribbean and Latin America. The role involves analyzing industry data, developing beverage programs, and managing client relationships. Fluent Spanish is required, along with strong trend spotting and data analysis skills. This full-time remote position offers a competitive salary and requires significant travel.

Benefits

Annual Bonus

Qualifications

• Experience in developing national beverage programs.
• Proven training and coaching skills.
• Ability to travel 70%+ as needed.

Responsibilities

• Lead R&D for branded cocktails and seasonal updates.
• Develop and lead beverage award strategies.
• Conduct beverage training and events at client locations.

Skills

Trend Spotting

Data Analysis

Interpersonal Skills

Communication Skills

Time Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communication

Bachelor’s degree in Hospitality

Tools

Microsoft Office

Job description

Beverage Director, CALA (Fluent Spanish Required)

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This range is provided by IMI Agency. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $105,000.00/yr

Additional compensation types

Annual Bonus

Position Details

Title: CALA Beverage Director

Region: Caribbean, Central & South America

Location: Miami, Florida or Surrounding Area

Status: Full-time Remote with travel | Fluent in English and Spanish Required

Company: IMI Agency

IMI Agency specializes in building better beverage businesses for hospitality clients through innovative marketing, merchandising, staff training, and programs that boost brand value and sales.

Job Summary

We seek a trend-savvy, data-oriented Beverage Director to collaborate with IMI’s account teams and clients. The role involves analyzing industry data, developing beverage programs, training staff, and managing beverage initiatives across the Caribbean and Latin America. The Beverage Director will oversee program implementation, maintain client relationships, ensure brand standards, and manage key vendor interactions, all while engaging with senior leadership and property managers.

Responsibilities

• Lead R&D for branded cocktails, including seasonal updates and PR opportunities.
• Support new property design, including bar layout, equipment, and beverage programming.
• Create and manage OS&E lists and budgets.
• Develop and lead beverage award strategies.
• Compile and present beverage program data.
• Update training materials and programming.
• Drive revenue by leveraging industry trends and fads.
• Oversee luxury and premium beverage deployment across the Caribbean, Central, and South America.
• Conduct beverage training and events at client locations.
• Support bar activation for openings and brand events.
• Provide training and programs for underperforming properties.
• Identify experiential beverage opportunities for lifestyle brands.
• Lead beverage-related points of contact across all brand spaces.

Qualifications

• Experience in developing and assessing national beverage programs.
• Strong trend spotting and data analysis skills.
• Bachelor’s degree in Marketing, Communication, Hospitality, or related field.
• Expertise in cocktails, spirits, beer, wine, and non-alcoholic beverages.
• Understanding of high-end, luxury bar environments.
• Proven training and coaching skills, including remediation programs.
• Ability to present to groups both in-person and virtually.
• Proficiency in Microsoft Office tools.
• Experience with promotions and activations.
• Excellent interpersonal, organizational, and communication skills.
• Strong time management and ability to handle multiple projects under pressure.
• Flexible, proactive, and professional demeanor with a client-first attitude.
• Fluent in English and Spanish.
• Ability to travel 70%+ as needed.

If you meet these qualifications and can work accurately in a macro-managed environment, we want to hear from you!

Contact: www.imiagency.com/careers | [e-mail]

IMI Agency is an equal-opportunity employer, committed to diversity and inclusion.

IMI Agency (Incentive Marketing, Inc.) has over 30 years of experience in building better beverage businesses for hospitality clients, offering a range of innovative programs and services focused on creating value and driving sales.