Beer & Spirits Sales Rep: Territory Growth & Brand Builder

Choice Brands; Monroe (LA); On-site; Full time

Job description

Job Summary
The Sales Representative is responsible for driving sales growth and brand presence within an assigned territory by developing relationships with retail accounts. This role focuses on increasing distribution, executing promotions, and ensuring excellent service while representing our portfolio of beer, spirits and non-alcohol brands.

Key Responsibilities

• Manage and grow a defined territory (bars, restaurants, grocery, convenience, liquor stores)
• Build and maintain strong customer relationships to drive long-term business growth
• Execute sales plans, pricing strategies, and promotional programs
• Achieve volume, distribution, and revenue goals
• Secure new product placements, displays, and permanent point-of-sale placements
• Ensure proper merchandising and shelf placement for products
• Monitor inventory levels and manage order placement to prevent out-of-stocks
• Educate accounts on product features, benefits, and brand stories
• Develop and maintain strong relationships with retail stores, bars, restaurants, and other accounts
• Execute pricing, promotions, displays, and merchandising standards
• Build brands through displays, shelf and cold box management, pricing, and point of sale merchandising,
• Conduct regular scheduled sales calls with customers
• Identify new business opportunities and open new accounts
• Maintain knowledge of portfolio products, industry trends, and competitor activity
• Use Route Accounting Software to track calls, orders, and performance metrics
• Ensure compliance with all local, state, and federal alcohol regulations

Qualifications & Skills

• High school diploma or equivalent required; college degree preferred
• 1–3 years of sales experience (beverage alcohol industry preferred)
• Strong communication, negotiation, and relationship-building skills
• Problem solving skills
• Competitive
• Aggressively seeks “Best in Class” execution for company brands
• Self-motivated with strong time-management and organizational abilities
• Ability to lift and move product (typically up to 30 - 40 lbs)
• Valid driver’s license with a clean driving record
• Proficiency with mobile sales tools and route accounting software

Work Environment

• Frequent driving within assigned territory
• Combination of office meetings, retail visits, and customer meetings
• Evening and weekend work may be required occasionally for tastings or other events

Compensation & Benefits (Customize as needed)

• Competitive base salary plus commission or incentives
• Company vehicle or vehicle allowance
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Opportunities for advancement within the company

Benefits:

• 401k
• Health Insurance
• Dental/Vision Insurance
• Paid Time Off