Beer Den Master

Lowes Foods; Kannapolis (NC); On-site; USD 27,000 - 37,000; Full time

Job summary

Lowes Foods in Kannapolis, NC is opening a Beer Den and hiring staff to grow guest loyalty through personal interactions and brand-aligned experiences. The role involves serving guests, managing beer inventory, coordinating tastings, and driving growler and packaged beer sales with attention to compliance and customer service.

Ideal candidates have beer knowledge, a sales mindset, and the ability to work with distributors and store teams.

Qualifications

• Basic beer knowledge and familiarity with ALE laws governing sell and purchase of wine products.
• Sales minded with effective communication, guest service and selling skills.
• Friendly, outgoing personality with the ability to work with others and follow guidelines.

Responsibilities

• Order and maintain inventory of Beer Den supplies and draught beer.
• Build relationships with distributors/wholesalers and brewery partners.
• Plan and host tastings, tap takeovers, in-store demos and events.
• Train Beer Den Hosts on operating procedures and safety.
• Drive beer and growler sales, manage displays and pricing.
• Prepare weekly updates like “What’s Tappening” for guests.
• Support branding, signage, and sanitation of the Beer Den area.
• Announce specials and ensure compliance with state laws.

Skills

Beer knowledge

Sales mindset

Communication

Team player

Flexibility

Reading & comprehension

Vendor relations

Physical stamina

Lifting capacity

Age 21+

Job description

Overview

To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.

Overview

To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.

We are excited to announce that Lowes Foods Store 286 in Kannapolis, NC will open soon! The store will be packed with all our Guests’ favorite concepts that we can’t wait to share with this community!

Responsibilities

• Order and maintain appropriate inventory of Beer Den supplies.
• Order and maintain appropriate inventory of draught beer.
• Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.
• Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions
• Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.
• Train all Beer Den Hosts and other Hosts throughout the store (as appropriate) on operating procedures of the Beer Den.
• Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).
• Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.
• Complete a weekly communication piece (currently, “What’s Tappening” due every Wednesday at 5PM) for Beer Den guests.
• Attend various education and branding events scheduled by Category Manager of Beer and Wine.
• Educate guests on product attributes and information and provide guidance for specific needs/preferences
• Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including, signage, prices, flyers, etc.
• Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.
• Follow all state laws governing the sampling, sale and purchasing of beer.
• Fill growlers upon request by the guest according to established filling, sealing and labeling standards.
• Announce specials and sale information on the PA system.
• Perform all other duties as assigned by management.

Qualifications

• Working understanding of beer.
• Is familiar with ALE laws governing sell, and purchasing of wine products.
• Sales minded with effective communication, guest service and selling skills.
• Friendly, outgoing personality.
• Self-motivated, trustworthy and able to adhere to all guidelines.
• Ability to work well with others.
• Ability to read and understand information and direction.
• Ability to effectively communicate with Store Manager, DSD Receiver and vendors.
• Ability to bend, kneel and stand for extended periods of time.
• Ability to lift 30lbs. consistently and 60lbs. occasionally.
• Must be at least 21 years old.