Beer Den Master

Lowes Foods, LLC; Cary (NC); On-site; USD 32,000 - 52,000; Full time

Job summary

Lowes Foods, LLC is seeking a Beer Den Host to manage the Beer Den area, drive beer and growler sales, educate guests, and coordinate events. You will maintain inventory, train hosts, and ensure compliance with state laws while collaborating with distributors and store leadership.

The role involves engaging guests, managing displays, and executing tastings and promotions to enhance the in-store experience and grow revenue for the Beer and Wine category.

Qualifications

• Beer knowledge and familiar with ALE laws governing sale and purchasing.
• Strong sales, communication, and guest-service skills.
• Friendly, outgoing personality.
• Self-motivated, trustworthy and able to follow guidelines.
• Able to lift up to 60 lbs and stand for extended periods.

Responsibilities

• Order and maintain inventory of Beer Den supplies and draught beer.
• Build relationships with distributor/wholesaler partners and brewery reps.
• Plan and host events such as tap takeovers and tastings.
• Assist with inventory practices and training of Beer Den Hosts.
• Maintain Beer Den equipment and sanitation, including growlers.
• Drive packaged beer and growler sales; manage displays and pricing.
• Produce weekly communications like What's Tappening for guests.
• Attend education and branding events for Beer and Wine category.
• Educate guests on product attributes and guide preferences.
• Ensure materials, signage and flyers are properly displayed.
• Maintain sanitation and appearance of Beer Den and prep growlers.
• Follow state laws governing sampling, sale and purchasing of beer.
• Fill growlers to guest requests following standards.
• Announce specials and sale information on PA system.
• Perform other duties as assigned by management.

Skills

Beer knowledge

Alcohol laws

Sales skills

Personality

Self-motivation

Teamwork

Reading comprehension

Communication

Stamina

Lifting

21+ age

Job description

Overview

To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.

Responsibilities

1. Order and maintain appropriate inventory of Beer Den supplies.

2. Order and maintain appropriate inventory of draught beer.

3. Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.

4. Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions

5. Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.

6. Train all Beer Den Hosts and other Hosts throughout the store (as appropriate) on operating procedures of the Beer Den.

7. Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).

8. Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.

9. Complete a weekly communication piece (currently, “What’s Tappening” due every Wednesday at 5PM) for Beer Den guests.

10. Attend various education and branding events scheduled by Category Manager of Beer and Wine.

11. Educate guests on product attributes and information and provide guidance for specific needs/preferences

12. Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including, signage, prices, flyers, etc.

13. Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.

14. Follow all state laws governing the sampling, sale and purchasing of beer.

15. Fill growlers upon request by the guest according to established filling, sealing and labeling standards.

16. Announce specials and sale information on the PA system.

17. Perform all other duties as assigned by management.

Qualifications

1. Working understanding of beer.

2. Is familiar with ALE laws governing sell, and purchasing of wine products.

3. Sales minded with effective communication, guest service and selling skills.

4. Friendly, outgoing personality.

5. Self-motivated, trustworthy and able to adhere to all guidelines.

6. Ability to work well with others.

7. Ability to read and understand information and direction.

8. Ability to effectively communicate with Store Manager, DSD Receiver and vendors.

9. Ability to bend, kneel and stand for extended periods of time.

10. Ability to lift 30lbs. consistently and 60lbs. occasionally.

11. Must be at least 21 years old.

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