Beer/Beverage Sales Route Representative - Small Format

Coastal Beverage Company; Goldsboro (NC); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

401(k) plan

Health insurance

Dental insurance

Life insurance

Disability coverage

Job summary

Coastal Beverage Company is seeking a field-based sales representative to promote and merchandise CBC products across assigned routes in North Carolina. You will build relationships with account decision-makers, process orders, schedule deliveries, and ensure timely replenishment while maintaining pricing accuracy.

The role emphasizes rotating stock, staying compliant with ABC regulations, and actively pursuing new brands or SKUs.

Qualifications

• High school diploma and at least 1 year of service experience.
• Basic math: add/subtract/multiply/divide, rates, ratios, and percents.
• Ability to deal with problems involving limited concrete variables in standardized situations.
• Ability to read safety rules and manuals (operating and maintenance).
• Good communication skills and common courtesy.
• Ability to follow oral or written instructions.
• Ability to perform physical work up to 90% of the time.
• Regular and punctual in-person attendance.
• Ability to obtain and maintain a beer and wine sales license.
• Valid driver’s license and clean driving record.

Responsibilities

• Promote, sell, and merchandise CBC products on assigned route.
• Visit accounts and schedule deliveries; understand customer needs and process orders.
• Maintain presence in accounts to ensure customer satisfaction.
• Rotate products and prevent out-of-date beer; ensure pricing accuracy.
• Review stock levels and place timely orders; handle shortages.
• Comply with ABC regulations and close-dated product handling.

Skills

Math skills

Communication

Reading skills

Physical stamina

Driver's license

License eligible

Customer service

Attendance

Problem solving

Education

High school diploma

Service experience

Job description

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Monday-Friday; 8:00 AM -approximately 5:00 PM (and as needed)

DUTIES AND RESPONSIBILITIES:

1. Responsible for the promotion, sales and merchandising of products for the assigned route. Confer with customers to understand needs, identify best product, process orders, and schedule delivery.

2. This is a field-based role requiring consistent presence in customer accounts throughout the day during designated standard business hours to ensure customer satisfaction.

3. Visit each account as scheduled. Develop a rapport with each account’s decision maker and promote CBC products and service by actively recommending displays and POS and actively organizing cooler or shelf sets.

4. Rotate product and ensure no out of date beer and accurate pricing.

5. Review current inventory levels. Determine quantities needed using sales history. Enter order and transmit timely to ensure prompt delivery. Follow up on out-of-stock items, order shortages or missed deliveries.

6. Comply with ABC regulations and supplier requirements. Follow process for close-dated product to protect suppliers, customer, and CBC assets.

7. Follow up on leads for prospective new brands or SKUs. Actively communicate new products, promotions, and opportunities.

8. Request appropriate POS material as needed. Ensure placement of POS meets CBC and supplier standards.

9. Proactively communicate with manager regarding competitor activities, business outlook, and opportunities.

10. Work with customers to resolve any concerns. Escalate sensitive matters to management.

11. Complete customer surveys as required.

12. Work in a safe manner using proper PPE and applying safe lifting and defensive driving techniques. Comply with all safety rules and policies.

13. Attend sales meetings. Actively review cubby information to stay updated on new products and programs.

14. Responsible for care of company-assigned assets including ipad, vehicle, and other equipment.

15. Responsible for regular and punctual attendance to ensure product is delivered timely to CBC customers.

16. All other duties and responsibilities as assigned.

REQUIRED QUALIFICATIONS:

1. Possess and display CBC’s Core Values at all times:

a. Craft it

b. Own it

c. Protect it

d. Celebrate it

2. Possess education equivalent to a high school diploma plus one year of service experience.

3. Possess basic mathematical skills including the ability to add, subtract, multiply and divide in all units of measure, use whole numbers, common fractions, and decimals. Possess the ability to compute rate, ratio, and percent.

4. Possess the ability to deal with problems involving limited concrete variables in standardized situations.

5. Possess the ability to read and interpret documents such as safety rules, operating and maintenance instructions, bar graphs, and procedure manuals.

6. Possess basic communication skills using common courtesy.

7. Possess the ability to apply common sense understanding to carry out instructions furnished in oral, written, or diagram form.

8. Possess the ability to perform physical work (up to 90% of the time).

9. Possess the ability to maintain regular and punctual in-person attendance to regularly support sales operations and service customer accounts.

10. Possess ability to obtain and maintain an active beer and wine sales license.

11. Possess ability to drive, valid driver’s license, and a driving record compliant with company standards.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Regularly/constantly (>66% of workday)

Employees must regularly/constantly walk/stand, lift/carry up to 46 pounds, lift one-handed, and reach knee to shoulder.

Frequently (34-66% of workday)

Employees must frequently push/pull using force up to 40 pounds (carts), reach below knee, reach above shoulder, handle/grasp, talk, hear, and see. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, color vision, depth perception, eye-hand coordination, acuity, and ability to adjust focus.

Occasionally (<34% of workday)

Employees must occasionally sit, climb, balance, twist of trunk, finger/pinch and see in color.

Coastal Beverage Company offers a competitive salary and benefits package including 401(k) plan, health, dental, S125 plans, life, and disability coverage.

All candidates must consent to pre-employment inquiries and tests including criminal background, MVR check, physical assessment (job simulation) and drug tests.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities